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Trust-based marketing

Index Trust-based marketing

Trust-based marketing is a marketing theory based on building consumer relationships through trustworthy dialogue and unbiased information. [1]

17 relations: Advocacy, Bernard Madoff, Bias, Competition, Consumer, Customer base, Customer retention, General Motors, Glen L. Urban, Impartiality, Marketing, Medicare (United States), MIT Sloan School of Management, Multi-level marketing, Ponzi scheme, Profit (accounting), Push–pull strategy.

Advocacy

Advocacy is an activity by an individual or group which aims to influence decisions within political, economic, and social systems and institutions.

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Bernard Madoff

Bernard "Bernie" Lawrence Madoff (born April 29, 1938) is an American former stockbroker, investment advisor, financier, and admitted fraudster.

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Bias

Bias is disproportionate weight in favour of or against one thing, person, or group compared with another, usually in a way considered to be unfair.

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Competition

Competition is, in general, a contest or rivalry between two or more entities, organisms, animals, individuals, economic groups or social groups, etc., for territory, a niche, for scarce resources, goods, for mates, for prestige, recognition, for awards, for group or social status, or for leadership and profit.

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Consumer

A consumer is a person or organization that use economic services or commodities.

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Customer base

The customer base is the group of customers who repeatedly purchase the goods or services of a business.

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Customer retention

Customer retention refers to the ability of a company or product to retain its customers over some specified period.

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General Motors

General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.

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Glen L. Urban

Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998.

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Impartiality

Impartiality (also called evenhandedness or fair-mindedness) is a principle of justice holding that decisions should be based on objective criteria, rather than on the basis of bias, prejudice, or preferring the benefit to one person over another for improper reasons.

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Marketing

Marketing is the study and management of exchange relationships.

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Medicare (United States)

In the United States, Medicare is a national health insurance program, now administered by the Centers for Medicaid and Medicare Services of the U.S. federal government but begun in 1966 under the Social Security Administration.

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MIT Sloan School of Management

The MIT Sloan School of Management (also known as MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts, United States.

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Multi-level marketing

Multi-level marketing (MLM) also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

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Ponzi scheme

A Ponzi scheme (also a Ponzi game) is a form of fraud in which a purported businessman lures investors and pays profits to earlier investors using funds obtained from newer investors.

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Profit (accounting)

Profit, in accounting, is an income distributed to the owner in a profitable market production process (business).

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Push–pull strategy

The business terms push and pull originated in logistics and supply chain management, but are also widely used in marketing, and is also a term widely used in the hotel distribution business.

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Trust based marketing.

References

[1] https://en.wikipedia.org/wiki/Trust-based_marketing

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