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Understanding Media

Index Understanding Media

Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. [1]

86 relations: Advertising, Airplane, Alexis de Tocqueville, American Revolution, Anecdote, Automation, Bicycle, Brian Winston, Car, Cargo, Cartoon, Clock, Clothing, Comics, Common law, Cubism, Culture, David Sarnoff, Dwight Macdonald, Educational sciences, Electric light, Electric power, Electricity, Feudalism, Film, Fragmentation (economics), French Revolution, Game, Globalization, Goodreads, Harold Innis, House, Howard Rheingold, Icon, Incunable, Internet, James W. Carey, Lecture, Literacy, Lithography, Manuscript, Marshall McLuhan, Mass media, McGraw-Hill Education, Mechanization, Media (communication), Media studies, Money, New Criticism, News media, ..., Number, Oral tradition, Phonograph, Photograph, Photography, Print culture, Printing, Printing press, Radio, Rail transport, Raymond Williams, Régis Debray, RCA, Reactionary, Revolutionary, Road, Romeo and Juliet, Seminar, Sense, Subversion, Technological determinism, Telegraphy, Telephone, Television, The medium is the message, The Old Regime and the Revolution, Typewriter, Typography, Umberto Eco, Value (ethics), Visual perception, Weapon, Western culture, Western world, Wheel, Woodcut. Expand index (36 more) »

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Airplane

An airplane or aeroplane (informally plane) is a powered, fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller or rocket engine.

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Alexis de Tocqueville

Alexis Charles Henri Clérel, Viscount de Tocqueville (29 July 180516 April 1859) was a French diplomat, political scientist and historian.

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American Revolution

The American Revolution was a colonial revolt that took place between 1765 and 1783.

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Anecdote

An anecdote is a brief, revealing account of an individual person or an incident.

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Automation

Automation is the technology by which a process or procedure is performed without human assistance.

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Bicycle

A bicycle, also called a cycle or bike, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other.

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Brian Winston

Dr Brian Winston is the first holder of the Lincoln Professorship at the University of Lincoln, United Kingdom.

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Car

A car (or automobile) is a wheeled motor vehicle used for transportation.

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Cargo

In economics, cargo or freight are goods or produce being conveyed – generally for commercial gain – by water, air or land.

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Cartoon

A cartoon is a type of illustration, possibly animated, typically in a non-realistic or semi-realistic style.

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Clock

A clock is an instrument to measure, keep, and indicate time.

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Clothing

Clothing (also known as clothes and attire) is a collective term for garments, items worn on the body.

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Comics

a medium used to express ideas by images, often combined with text or other visual information.

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Common law

Common law (also known as judicial precedent or judge-made law, or case law) is that body of law derived from judicial decisions of courts and similar tribunals.

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Cubism

Cubism is an early-20th-century art movement which brought European painting and sculpture historically forward toward 20th century Modern art.

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Culture

Culture is the social behavior and norms found in human societies.

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David Sarnoff

David Sarnoff (Даві́д Сарно́ў, Дави́д Сарно́в, February 27, 1891 – December 12, 1971) was an American businessman and pioneer of American radio and television.

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Dwight Macdonald

Dwight Macdonald (March 24, 1906 – December 19, 1982) was a U.S. writer, editor, film critic, social critic, philosopher, and political radical.

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Educational sciences

Education sciences (traditionally often called pedagogy) and education theory seek to describe, understand, and prescribe educational policy and practice.

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Electric light

An electric light is a device that produces visible light from electric current.

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Electric power

Electric power is the rate, per unit time, at which electrical energy is transferred by an electric circuit.

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Electricity

Electricity is the set of physical phenomena associated with the presence and motion of electric charge.

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Feudalism

Feudalism was a combination of legal and military customs in medieval Europe that flourished between the 9th and 15th centuries.

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Film

A film, also called a movie, motion picture, moving pícture, theatrical film, or photoplay, is a series of still images that, when shown on a screen, create the illusion of moving images.

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Fragmentation (economics)

In economics, fragmentation means organization of production in which different stages of production are divided among different suppliers that are located in different countries.

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French Revolution

The French Revolution (Révolution française) was a period of far-reaching social and political upheaval in France and its colonies that lasted from 1789 until 1799.

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Game

A game is a structured form of play, usually undertaken for enjoyment and sometimes used as an educational tool.

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Globalization

Globalization or globalisation is the process of interaction and integration between people, companies, and governments worldwide.

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Goodreads

Goodreads is a "social cataloging" website that allows individuals to freely search its database of books, annotations, and reviews.

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Harold Innis

Harold Adams Innis (November 5, 1894 – November 8, 1952) was a Canadian professor of political economy at the University of Toronto and the author of seminal works on media, communication theory, and Canadian economic history.

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House

A house is a building that functions as a home.

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Howard Rheingold

Howard Rheingold (born July 7, 1947) is an American critic, writer, and teacher, known for his specialties on the cultural, social and political implications of modern communication media such as the Internet, mobile telephony and virtual communities (a term he is credited with inventing).

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Icon

An icon (from Greek εἰκών eikōn "image") is a religious work of art, most commonly a painting, from the Eastern Orthodox Church, Oriental Orthodoxy, and certain Eastern Catholic churches.

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Incunable

An incunable, or sometimes incunabulum (plural incunables or incunabula, respectively), is a book, pamphlet, or broadside printed in Europe before the year 1501.

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Internet

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

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James W. Carey

James William Carey (7 September 1934 – 23 May 2006) was an American communication theorist, media critic, and a journalism instructor at the University of Illinois, and later at Columbia University.

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Lecture

A lecture (from the French 'lecture', meaning 'reading') is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher.

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Literacy

Literacy is traditionally meant as the ability to read and write.

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Lithography

Lithography is a method of printing originally based on the immiscibility of oil and water.

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Manuscript

A manuscript (abbreviated MS for singular and MSS for plural) was, traditionally, any document written by hand -- or, once practical typewriters became available, typewritten -- as opposed to being mechanically printed or reproduced in some indirect or automated way.

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Marshall McLuhan

Herbert Marshall McLuhan (July 21, 1911December 31, 1980) was a Canadian professor, philosopher, and public intellectual.

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Mass media

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

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McGraw-Hill Education

McGraw-Hill Education (MHE) is a learning science company and one of the "big three" educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education.

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Mechanization

Mechanization or mechanisation (British English) is the process of changing from working largely or exclusively by hand or with animals to doing that work with machinery.

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Media (communication)

Media are the collective communication outlets or tools used to store and deliver information or data.

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Media studies

Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media.

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Money

Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context.

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New Criticism

New Criticism was a formalist movement in literary theory that dominated American literary criticism in the middle decades of the 20th century.

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News media

The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public.

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Number

A number is a mathematical object used to count, measure and also label.

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Oral tradition

Oral tradition, or oral lore, is a form of human communication where in knowledge, art, ideas and cultural material is received, preserved and transmitted orally from one generation to another.

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Phonograph

The phonograph is a device for the mechanical recording and reproduction of sound.

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Photograph

A photograph or photo is an image created by light falling on a light-sensitive surface, usually photographic film or an electronic medium such as a CCD or a CMOS chip.

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Photography

Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.

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Print culture

Print culture embodies all forms of printed text and other printed forms of visual communication.

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Printing

Printing is a process for reproducing text and images using a master form or template.

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Printing press

A printing press is a device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink.

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Radio

Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

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Rail transport

Rail transport is a means of transferring of passengers and goods on wheeled vehicles running on rails, also known as tracks.

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Raymond Williams

Raymond Henry Williams (31 August 1921 – 26 January 1988) was a Welsh Marxist theorist, academic, novelist and critic.

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Régis Debray

Jules Régis Debray (born 2 September 1940) is a French philosopher, journalist, former government official and academic.

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RCA

The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919.

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Reactionary

A reactionary is a person who holds political views that favor a return to the status quo ante, the previous political state of society, which they believe possessed characteristics (discipline, respect for authority, etc.) that are negatively absent from the contemporary status quo of a society.

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Revolutionary

A revolutionary is a person who either participates in, or advocates revolution.

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Road

A road is a thoroughfare, route, or way on land between two places that has been paved or otherwise improved to allow travel by foot or some form of conveyance, including a motor vehicle, cart, bicycle, or horse.

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Romeo and Juliet

Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families.

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Seminar

A seminar is a form of academic instruction, either at an academic institution or offered by a commercial or professional organization.

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Sense

A sense is a physiological capacity of organisms that provides data for perception.

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Subversion

Subversion (Latin subvertere: overthrow) refers to a process by which the values and principles of a system in place are contradicted or reversed, an attempt to transform the established social order and its structures of power, authority, hierarchy, and norm (social).

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Technological determinism

Technological determinism is a reductionist theory that assumes that a society's technology determines the development of its social structure and cultural values.

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Telegraphy

Telegraphy (from Greek: τῆλε têle, "at a distance" and γράφειν gráphein, "to write") is the long-distance transmission of textual or symbolic (as opposed to verbal or audio) messages without the physical exchange of an object bearing the message.

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Telephone

A telephone, or phone, is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be heard directly.

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Television

Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.

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The medium is the message

"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived.

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The Old Regime and the Revolution

L'Ancien Régime et la Révolution (1856) is a work by the French historian Alexis de Tocqueville translated in English as either The Old Regime and the Revolution or The Old Regime and the French Revolution.

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Typewriter

A typewriter is a mechanical or electromechanical machine for writing characters similar to those produced by printer's movable type.

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Typography

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

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Umberto Eco

Umberto Eco (5 January 1932 – 19 February 2016) was an Italian novelist, literary critic, philosopher, semiotician, and university professor.

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Value (ethics)

In ethics, value denotes the degree of importance of some thing or action, with the aim of determining what actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions.

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Visual perception

Visual perception is the ability to interpret the surrounding environment using light in the visible spectrum reflected by the objects in the environment.

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Weapon

A weapon, arm or armament is any device used with intent to inflict damage or harm.

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Western culture

Western culture, sometimes equated with Western civilization, Occidental culture, the Western world, Western society, European civilization,is a term used very broadly to refer to a heritage of social norms, ethical values, traditional customs, belief systems, political systems and specific artifacts and technologies that have some origin or association with Europe.

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Western world

The Western world refers to various nations depending on the context, most often including at least part of Europe and the Americas.

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Wheel

A wheel is a circular component that is intended to rotate on an axle bearing.

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Woodcut

Woodcut is a relief printing technique in printmaking.

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Redirects here:

The Extensions of Man, Understanding Media: The Extensions of Man.

References

[1] https://en.wikipedia.org/wiki/Understanding_Media

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