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VMLY&R

Index VMLY&R

VMLY&R, now part of VML, after the merger of VMLY&R and Wunderman Thompson in October of 2023, was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R (Young & Rubicam), founded in 1923. [1]

Table of Contents

  1. 67 relations: A Little Kiss, Advertising, Advertising agency, Adweek, Africa, AMC (TV channel), Asia, Brand, Bribery, Burger King, Burson (company), Chief executive officer, Common stock, Deloitte, Dentsu, Digital media, Direct marketing, Edward N. Ney, Edward Vick, Eurocom, Europe, Falkland Islands, Frédéric Beigbeder, Gallup, Inc., George Gallup, Hellman & Friedman, Holding company, Initial public offering, Investor, Jamaica, Jay Mohr, Jennifer Aniston, John Orr Young, Kansas City, Missouri, Kevin Dunn, Latin America, London, Mad Men, Marketing, Marketing communications, McDonald's, Multicultural marketing, Myril Axelrod Bennett, New York City, Opinion poll, Peter Georgescu, Philadelphia, Picture Perfect (1997 film), Public company, Public relations, ... Expand index (17 more) »

  2. 1923 establishments in Pennsylvania
  3. Marketing companies established in 1923
  4. WPP plc

A Little Kiss

"A Little Kiss" is the two-part fifth season premiere of the American television drama series Mad Men.

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Advertising

Advertising is the practice and techniques employed to bring attention to a product or service.

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Advertising agency

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

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Adweek

Adweek is a weekly American advertising trade publication that was first published in 1979.

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Africa

Africa is the world's second-largest and second-most populous continent after Asia.

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AMC (TV channel)

AMC is an American basic cable television channel that first launched in 1984, and is the namesake flagship property of AMC Networks.

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Asia

Asia is the largest continent in the world by both land area and population.

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Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

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Bribery

Bribery is the offering, giving, receiving, or soliciting of any item of value to influence the actions of an official, or other person, in charge of a public or legal duty and to incline the individual to act contrary to their duty and the known rules of honesty and integrity.

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Burger King

Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.

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Burson (company)

Burson is a multinational public relations and communications firm, headquartered in New York City. VMLY&R and Burson (company) are companies based in New York City and WPP plc.

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Chief executive officer

A chief executive officer (CEO) (chief executive (CE), or managing director (MD) in the UK) is the highest officer charged with the management of an organization especially a company or nonprofit institution.

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Common stock

Common stock is a form of corporate equity ownership, a type of security.

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Deloitte

Deloitte Touche Tohmatsu Limited, commonly referred to as Deloitte, is a multinational professional services network.

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Dentsu

Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū or 電通 Dentsū for short, stylized as dentsu) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo.

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Digital media

In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats.

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Direct marketing

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.

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Edward N. Ney

Edward Noonan Ney (May 26, 1925 – January 8, 2014) was the chief executive officer of advertising agency Young & Rubicam from 1970 to 1986, and served as United States Ambassador to Canada from 1989 to 1992.

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Edward Vick

Edward H. Vick (born February 27, 1944) is a former US naval officer, businessman, American author and a volunteer advocate worker for veterans' causes.

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Eurocom

Eurocom Entertainment Software was a British video game developer founded in October 1988 by Mat Sneap, Chris Shrigley, Hugh Binns, Tim Rogers and Neil Baldwin, to develop games for the Nintendo Entertainment System.

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Europe

Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere.

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Falkland Islands

The Falkland Islands (Islas Malvinas) is an archipelago in the South Atlantic Ocean on the Patagonian Shelf.

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Frédéric Beigbeder

Frédéric Beigbeder (born 21 September 1965) is a French writer, literary critic and television presenter.

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Gallup, Inc.

Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide.

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George Gallup

George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.

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Hellman & Friedman

Hellman & Friedman LLC (H&F) is an American private equity firm, founded in 1984 by Warren Hellman and Tully Friedman, that makes investments primarily through leveraged buyouts as well as growth capital investments.

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Holding company

A holding company is a company whose primary business is holding a controlling interest in the securities of other companies.

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Initial public offering

An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors.

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Investor

An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest).

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Jamaica

Jamaica is an island country in the Caribbean Sea and the West Indies. At, it is the third largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the island containing Haiti and the Dominican Republic), and south-east of the Cayman Islands (a British Overseas Territory).

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Jay Mohr

Jon Ferguson "Jay" Mohr (born August 23, 1970) is an American actor, stand-up comedian, and radio host.

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Jennifer Aniston

Jennifer Joanna Aniston (née Anastasakis) (born February 11, 1969) is an American actress.

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John Orr Young

John Orr Young (June 25, 1886 – May 1, 1976) was an American advertiser who, with Raymond Rubicam, founded the Young & Rubicam advertising agency.

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Kansas City, Missouri

Kansas City, Missouri (KC or KCMO) is the largest city in the U.S. state of Missouri by population and area.

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Kevin Dunn

Kevin Dunn (born August 24, 1955) is an American actor who has appeared in supporting roles in a number of films and television series since the 1980s.

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Latin America

Latin America often refers to the regions in the Americas in which Romance languages are the main languages and the culture and Empires of its peoples have had significant historical, ethnic, linguistic, and cultural impact.

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London

London is the capital and largest city of both England and the United Kingdom, with a population of in.

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Mad Men

Mad Men is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television.

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Marketing

Marketing is the act of satisfying and retaining customers.

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Marketing communications

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.

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McDonald's

McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

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Multicultural marketing

Multicultural marketing, also known as ethnic marketing, is a strategic approach in marketing aimed at specific ethnic audiences distinct from the majority culture within a country, often referred to as the "general market." This practice leverages the unique cultural attributes of ethnic groups—including language, traditions, celebrations, and religious practices—to effectively communicate with and persuade these audiences.

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Myril Axelrod Bennett

Myril Axelrod Bennett (April 4, 1920 – January 21, 2014) was one of the first female executives in the advertising industry.

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New York City

New York, often called New York City (to distinguish it from New York State) or NYC, is the most populous city in the United States.

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Opinion poll

An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample.

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Peter Georgescu

Peter Andrew Georgescu (born Petre Georgescu on March 9, 1939, in Bucharest) is a Romanian-American business executive, author, and the chairman emeritus of Young & Rubicam.

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Philadelphia

Philadelphia, colloquially referred to as Philly, is the most populous city in the U.S. state of Pennsylvania and the sixth-most populous city in the nation, with a population of 1,603,797 in the 2020 census.

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Picture Perfect (1997 film)

Picture Perfect is a 1997 American romantic comedy film directed by Glenn Gordon Caron, written by Arleen Sorkin, and starring Jennifer Aniston, Jay Mohr, Kevin Bacon, Illeana Douglas, Olympia Dukakis, and Anne Twomey.

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Public company

A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets.

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Public relations

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

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Raymond Rubicam

Raymond Rubicam (June 16, 1892 – May 8, 1978) was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency with John Orr Young.

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Roy Eaton

Roy Eaton (born May 14, 1930) is an American pianist and advertising creative.

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Sales promotion

Sales promotion is one of the elements of the promotional mix.

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Social media

Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks.

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Statistics

Statistics (from German: Statistik, "description of a state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data.

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Stephanie Kugelman

Stephanie Kugelman (born June 15, 1947) is a retired advertising executive, branding expert and executive mentor.

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Subsidiary

A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company, which has legal and financial control over the company.

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Super Bowl

The Super Bowl is the annual league championship game of the National Football League (NFL) of the United States.

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Survey sampling

In statistics, survey sampling describes the process of selecting a sample of elements from a target population to conduct a survey.

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Television advertisement

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization.

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The New York Times

The New York Times (NYT) is an American daily newspaper based in New York City.

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Tourism

Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel.

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VML (agency)

VML is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience. VMLY&R and VML (agency) are companies based in New York City.

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William E. Forbes

William E. Forbes (May 30, 1906 – August 14, 1999) was a member of the Board of Regents of the University of California and owner of the Southern California Music Co.

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WPP plc

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England.

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Wunderman

Wunderman was a New York City-based global digital agency.

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Wunderman Thompson

Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets.

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See also

1923 establishments in Pennsylvania

Marketing companies established in 1923

WPP plc

References

[1] https://en.wikipedia.org/wiki/VMLY%26R

Also known as Sudler & Hennessey, Sudler and Hennessey, TAXI (advertising agency), Young & Rubicam, Young & Rubicam Advertising, Young & Rubicam Brands, Young & Rubicam, Inc., Young and Rubicam.

, Raymond Rubicam, Roy Eaton, Sales promotion, Social media, Statistics, Stephanie Kugelman, Subsidiary, Super Bowl, Survey sampling, Television advertisement, The New York Times, Tourism, VML (agency), William E. Forbes, WPP plc, Wunderman, Wunderman Thompson.