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Viral marketing

Index Viral marketing

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. [1]

87 relations: Adobe Flash, Advertising in video games, Algorithm, Amyotrophic lateral sclerosis, Andreas Kaplan, Basic reproduction number, Bill Gates, Blendtec, Blog, Brandable software, Burger King, BuzzFeed, Cellular network, Clickbait, Clio Awards, Digital marketing, Direct marketing, Dollar Shave Club, Douglas Rushkoff, Draper Fisher Jurvetson, E-book, Eepybird, Email, Epidemic, Epidemiology, Exponential function, Facebook, Fast Company (magazine), Growth hacking, Guerrilla marketing, Guru, Harvard Business School, Ice Bucket Challenge, Image, Influencer marketing, Internet, Jeffrey Rayport, John Gruber, Justin Bieber, K-factor (marketing), Management science, Mark Zuckerberg, Mashable, Maven, Media studies, MIT Press, Mobile marketing, Mobile phone, Open access, Outlook.com, ..., Oxford English Dictionary, Pejorative, Perspectives on Science, Publicity stunt, Quartz (publication), Radio, Search engine optimization, Seeding agency, Slate (magazine), Smartphone, Social media, Social media optimization, Social network, Social network analysis, Social networking service, Southeast Asia, Steve Jurvetson, TechLife, Television, The Big Word Project, The Indian Express, The Subservient Chicken, Tim Draper, TiVo, Tyler Oakley, Video clip, Viral, Viral message, Viral video, Visual marketing, Web page, Web search engine, Web service, Will It Blend?, Wired (magazine), Word-of-mouth marketing, Zoella. Expand index (37 more) »

Adobe Flash

Adobe Flash is a deprecated multimedia software platform used for production of animations, rich Internet applications, desktop applications, mobile applications, mobile games and embedded web browser video players.

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Advertising in video games

Advertising using games is a long-standing practice in the video game industry.

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Algorithm

In mathematics and computer science, an algorithm is an unambiguous specification of how to solve a class of problems.

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Amyotrophic lateral sclerosis

Amyotrophic lateral sclerosis (ALS), also known as motor neurone disease (MND), and Lou Gehrig's disease, is a specific disease which causes the death of neurons controlling voluntary muscles.

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Andreas Kaplan

Andreas Marcus Kaplan (born October 5, 1977) is Professor of Marketing at the ESCP Europe Business School.

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Basic reproduction number

In epidemiology, the basic reproduction number (sometimes called basic reproductive ratio, or incorrectly basic reproductive rate, and denoted R0, r nought) of an infection can be thought of as the number of cases one case generates on average over the course of its infectious period, in an otherwise uninfected population.

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Bill Gates

William Henry Gates III (born October 28, 1955) is an American business magnate, investor, author, philanthropist, humanitarian, and principal founder of Microsoft Corporation.

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Blendtec

Blendtec is a company that sells professional and home blenders.

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Blog

A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").

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Brandable software

Brandable software is typically software created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the brand associated with it, and sell it as if it were their own.

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Burger King

Burger King (BK) is an American global chain of hamburger fast food restaurants.

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BuzzFeed

BuzzFeed, Inc. is an American Internet media company based in New York City.

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Cellular network

A cellular network or mobile network is a communication network where the last link is wireless.

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Clickbait

Clickbait is a website link designed to entice users to go to a certain web-page or video.

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Clio Awards

The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.

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Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Direct marketing

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.

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Dollar Shave Club

Dollar Shave Club is a Venice, California-based company that delivers razors and other personal grooming products to customers by mail.

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Douglas Rushkoff

Douglas Mark Rushkoff (born 18 February 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian.

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Draper Fisher Jurvetson

Draper Fisher Jurvetson (DFJ) is an American venture capital firm focused on early- and growth-stage investments in enterprise, consumer and disruptive technologies.

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E-book

An electronic book (or e-book or eBook) is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.

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Eepybird

EepyBird is an entertainment company best known for creating the viral video "The Extreme Diet Coke & Mentos Experiments" which won the first ever Webby Award for Viral Video in 2007Tew, Chris,, Webwire TV June 7, 2007 and, was named "Online Game Changer of the Decade" in December 2009 by the readers of GoViral.com as "the most significant online marketing campaign of the decade." EepyBird describes itself as a company that explores, "how everyday objects can do extraordinary things." Their video experiments also include the viral hits "The Extreme Diet Coke and Mentos Experiments II: The Domino Effect" and "The Extreme Sticky Note Experiments" Altogether, their videos have been viewed online over 60 million times and have won numerous awards, including two Webby Awards, two Webby "People's Voice" Awards, and two Emmy nominations.

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Email

Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices.

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Epidemic

An epidemic (from Greek ἐπί epi "upon or above" and δῆμος demos "people") is the rapid spread of infectious disease to a large number of people in a given population within a short period of time, usually two weeks or less.

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Epidemiology

Epidemiology is the study and analysis of the distribution (who, when, and where) and determinants of health and disease conditions in defined populations.

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Exponential function

In mathematics, an exponential function is a function of the form in which the argument occurs as an exponent.

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Facebook

Facebook is an American online social media and social networking service company based in Menlo Park, California.

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Fast Company (magazine)

Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design.

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Growth hacking

Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.

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Guru

Guru (गुरु, IAST: guru) is a Sanskrit term that connotes someone who is a "teacher, guide, expert, or master" of certain knowledge or field.

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Harvard Business School

Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts.

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Ice Bucket Challenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the dumping of a bucket of ice and water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neurone disease and in the US as Lou Gehrig's disease) and encourage donations to research.

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Image

An image (from imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.

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Influencer marketing

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole.

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Internet

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

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Jeffrey Rayport

Jeffrey F. Rayport is an academic, author, consultant, and founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to reinvent how they interact with and relate to customers.

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John Gruber

John Gruber (born 1973) is a writer, blog publisher, UI designer, and the inventor of the Markdown publishing format.

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Justin Bieber

Justin Drew Bieber (born March 1, 1994) is a Canadian singer, actor and songwriter.

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K-factor (marketing)

In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base.

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Management science

Management science (MS), is the broad interdisciplinary study of problem solving and decision making in human organizations, with strong links to management, economics, business, engineering, management consulting, and other sciences.

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Mark Zuckerberg

Mark Elliot Zuckerberg (born May 14, 1984) is an American technology entrepreneur and philanthropist best known for co-founding and leading Facebook as its chairman and chief executive officer.

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Mashable

Mashable is a digital media website founded by Pete Cashmore in 2005.

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Maven

A maven (also mavin) is a trusted expert in a particular field, who seeks to pass timely and relevant knowledge on to others in the respective field.

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Media studies

Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media.

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MIT Press

The MIT Press is a university press affiliated with the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts (United States).

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Mobile marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

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Mobile phone

A mobile phone, known as a cell phone in North America, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area.

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Open access

Open access (OA) refers to research outputs which are distributed online and free of cost or other barriers, and possibly with the addition of a Creative Commons license to promote reuse.

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Outlook.com

Outlook.com is a web-based suite of webmail, contacts, tasks, and calendaring services from Microsoft.

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Oxford English Dictionary

The Oxford English Dictionary (OED) is the main historical dictionary of the English language, published by the Oxford University Press.

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Pejorative

A pejorative (also called a derogatory term, a slur, a term of abuse, or a term of disparagement) is a word or grammatical form expressing a negative connotation or a low opinion of someone or something, showing a lack of respect for someone or something.

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Perspectives on Science

Perspectives on Science is a peer-reviewed academic journal that publishes contributions to science studies that integrate historical, philosophical, and sociological perspectives.

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Publicity stunt

A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause.

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Quartz (publication)

Quartz (qz.com) is a news website owned by Atlantic Media.

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Radio

Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

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Search engine optimization

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

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Seeding agency

A seeding agency is a social media advertising agency which places branded films on websites, messageboards and online communities that are heavily frequented by users.

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Slate (magazine)

Slate is an online magazine that covers current affairs, politics, and culture in the United States from a liberal perspective.

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Smartphone

A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most, if not all, smartphones also support Wi-Fi.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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Social media optimization

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

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Social network

A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors.

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Social network analysis

Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory.

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Social networking service

A social networking service (also social networking site, SNS or social media) is a web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

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Southeast Asia

Southeast Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia.

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Steve Jurvetson

Stephen T. Jurvetson (born March 1, 1967) is an American businessman and venture capitalist.

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TechLife

TechLife (formerly PC User) is an Australian general computer magazine, published monthly by Bauer Media Group.

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Television

Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.

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The Big Word Project

The Big Word Project is a website created by Paddy Donnelly and Lee Munroe, two Masters students from the University of Ulster, Belfast, Northern Ireland.

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The Indian Express

The Indian Express is an English-language Indian daily newspaper.

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The Subservient Chicken

The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign.

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Tim Draper

Timothy Cook Draper (born June 11, 1958) is an American venture capital investor, and in 1985, the founder of the firm that would become Draper Fisher Jurvetson (DFJ).

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TiVo

TiVo is a digital video recorder (DVR) developed and marketed by TiVo Corporation and introduced in 1999.

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Tyler Oakley

Mathew Tyler Oakley (born March 22, 1989) is an American YouTuber, activist and author.

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Video clip

Video clips are short clips of video, usually part of a longer recording.

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Viral

Viral means relating to viruses.

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Viral message

Viral message refer to marketing messages that are passed from person to person through their social networks.

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Viral video

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email.

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Visual marketing

Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image.

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Web page

A web page (also written as webpage) is a document that is suitable for the World Wide Web and web browsers.

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Web search engine

A web search engine is a software system that is designed to search for information on the World Wide Web.

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Web service

The term web service is either.

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Will It Blend?

Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender.

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Wired (magazine)

Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.

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Word-of-mouth marketing

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents').

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Zoella

Zoe Elizabeth Sugg (born 28 March 1990) is an English fashion and beauty vlogger, YouTuber, and author.

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Redirects here:

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References

[1] https://en.wikipedia.org/wiki/Viral_marketing

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