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46 relations: Advertising, AIDA (marketing), Alfred Binet, Alpha Phi Omega, American Psychological Association, Applied psychology, Attention, Bachelor of Arts, Carnegie Mellon University, China, Cooksville, Illinois, Doctor of Philosophy, Education, Emotion, France, Francis Galton, Germany, Goethe-Plakette des Landes Hessen, Habit, Hugo Münsterberg, Illinois State University, Industrial and organizational psychology, Intelligence quotient, Johann Wolfgang von Goethe, Kellogg School of Management at Northwestern University, Leave of absence, Legion of Honour, Leipzig University, McCormick Theological Seminary, Normal, Illinois, Northwestern University, Phi Beta Kappa, Promotion (marketing), Psychologist, Psychology, Reading comprehension, Sentimentality, Sigma Xi, Sympathy, The New York Times, Understanding, United States Army, Validity (statistics), Washington, D.C., Wilhelm Wundt, World War I.
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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AIDA (marketing)
AIDA is an acronym that stands for Attention, Interest, Desire and Action.
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Alfred Binet
Alfred Binet (July 8, 1857 – October 18, 1911) was a French psychologist who invented the first practical IQ test, the Binet–Simon test.
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Alpha Phi Omega
Alpha Phi Omega (ΑΦΩ) (commonly known as APO, but also A-Phi-O is the largest collegiate fraternity in the United States, with chapters at over 350 campuses, an active membership of over 25,000 students, and over 400,000 alumni members. There are also 250 chapters in the Philippines, one in Australia and one in Canada. Alpha Phi Omega is a national co-ed service fraternity organized to provide community service, leadership development, and social opportunities for college students. The purpose of the fraternity is "to assemble college students in a National Service Fraternity in the fellowship of principles derived from the Scout Oath and Scout Law of the Boy Scouts of America; to develop Leadership, to promote Friendship, and to provide Service to humanity; and to further the freedom that is our national, educational, and intellectual heritage." Unlike many other fraternities, APO's primary focus is to provide volunteer service within four areas: service to the community, service to the campus, service to the fraternity, and service to the nation. Being primarily a service organization, the fraternity restricts its chapters from maintaining fraternity houses to serve as residences for their members. This also encourages members of social fraternities and sororities that have houses to join APO as well.
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American Psychological Association
The American Psychological Association (APA) is the largest scientific and professional organization of psychologists in the United States, with around 117,500 members including scientists, educators, clinicians, consultants, and students.
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Applied psychology
Applied psychology is the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience.
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Attention
Attention, also referred to as enthrallment, is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information.
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Bachelor of Arts
A Bachelor of Arts (BA or AB, from the Latin baccalaureus artium or artium baccalaureus) is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, sciences, or both.
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Carnegie Mellon University
Carnegie Mellon University (commonly known as CMU) is a private research university in Pittsburgh, Pennsylvania.
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China
China, officially the People's Republic of China (PRC), is a unitary one-party sovereign state in East Asia and the world's most populous country, with a population of around /1e9 round 3 billion.
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Cooksville, Illinois
Cooksville is a village in McLean County, Illinois, United States.
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Doctor of Philosophy
A Doctor of Philosophy (PhD or Ph.D.; Latin Philosophiae doctor) is the highest academic degree awarded by universities in most countries.
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Education
Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.
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Emotion
Emotion is any conscious experience characterized by intense mental activity and a certain degree of pleasure or displeasure.
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France
France, officially the French Republic (République française), is a sovereign state whose territory consists of metropolitan France in Western Europe, as well as several overseas regions and territories.
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Francis Galton
Sir Francis Galton, FRS (16 February 1822 – 17 January 1911) was an English Victorian era statistician, progressive, polymath, sociologist, psychologist, anthropologist, eugenicist, tropical explorer, geographer, inventor, meteorologist, proto-geneticist, and psychometrician.
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Germany
Germany (Deutschland), officially the Federal Republic of Germany (Bundesrepublik Deutschland), is a sovereign state in central-western Europe.
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Goethe-Plakette des Landes Hessen
Goethe-Plakette is the highest award by the Hessian Ministry for Science and the Arts in Hesse, Germany and has been awarded since 1949 at irregular intervals.
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Habit
A habit (or wont) is a routine of behavior that is repeated regularly and tends to occur subconsciously.
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Hugo Münsterberg
Hugo Münsterberg (June 1, 1863 – December 16, 1916) was a German-American psychologist.
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Illinois State University
Illinois State University (ISU) is a public university in Normal, Illinois.
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Industrial and organizational psychology
Industrial and organizational psychology (I/O psychology), which is also known as occupational psychology, organizational psychology, and work and organizational psychology, is an applied discipline within psychology.
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Intelligence quotient
An intelligence quotient (IQ) is a total score derived from several standardized tests designed to assess human intelligence.
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Johann Wolfgang von Goethe
Johann Wolfgang von Goethe (28 August 1749 – 22 March 1832) was a German writer and statesman.
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Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University (also known as The Kellogg School or Kellogg) is the business school of Northwestern University in Evanston, Illinois.
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Leave of absence
A leave of absence (LOA) is a period of time that one must be away from one's primary job, while maintaining the status of employee.
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Legion of Honour
The Legion of Honour, with its full name National Order of the Legion of Honour (Ordre national de la Légion d'honneur), is the highest French order of merit for military and civil merits, established in 1802 by Napoléon Bonaparte and retained by all the divergent governments and regimes later holding power in France, up to the present.
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Leipzig University
Leipzig University (Universität Leipzig), in Leipzig in the Free State of Saxony, Germany, is one of the world's oldest universities and the second-oldest university (by consecutive years of existence) in Germany.
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McCormick Theological Seminary
McCormick Theological Seminary is one of ten schools of theology of the Presbyterian Church (USA).
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Normal, Illinois
Normal is a town in McLean County, Illinois, United States.
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Northwestern University
Northwestern University (NU) is a private research university based in Evanston, Illinois, United States, with other campuses located in Chicago and Doha, Qatar, and academic programs and facilities in Miami, Florida, Washington, D.C., and San Francisco, California.
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Phi Beta Kappa
The Phi Beta Kappa Society (ΦΒΚ) is the oldest academic honor society in the United States.
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
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Psychologist
A psychologist studies normal and abnormal mental states from cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and to their environments.
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Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought.
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Reading comprehension
Reading comprehension is the ability to process text, understand its meaning, and to integrate it with what the reader already knows.
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Sentimentality
Sentimentality originally indicated the reliance on feelings as a guide to truth, but current usage defines it as an appeal to shallow, uncomplicated emotions at the expense of reason.
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Sigma Xi
Sigma Xi: The Scientific Research Honor Society (ΣΞ) is a non-profit honor society for scientists and engineers which was founded in 1886 at Cornell University by a junior faculty member and a handful of graduate students.
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Sympathy
Sympathy (from the Greek words syn "together" and pathos "feeling" which means "fellow-feeling") is the perception, understanding, and reaction to the distress or need of another life form.
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The New York Times
The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.
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Understanding
Understanding is a psychological process related to an abstract or physical object, such as a person, situation, or message whereby one is able to think about it and use concepts to deal adequately with that object.
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United States Army
The United States Army (USA) is the land warfare service branch of the United States Armed Forces.
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Validity (statistics)
Validity is the extent to which a concept, conclusion or measurement is well-founded and likely corresponds accurately to the real world based on probability.
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Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington or D.C., is the capital of the United States of America.
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Wilhelm Wundt
Wilhelm Maximilian Wundt (16 August 1832 – 31 August 1920) was a German physician, physiologist, philosopher, and professor, known today as one of the founding figures of modern psychology.
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World War I
World War I (often abbreviated as WWI or WW1), also known as the First World War, the Great War, or the War to End All Wars, was a global war originating in Europe that lasted from 28 July 1914 to 11 November 1918.
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References
[1] https://en.wikipedia.org/wiki/Walter_Dill_Scott
