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Web banner

Index Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. [1]

60 relations: Ad blocking, Ad serving, Adblock Plus, Adform, Advertising network, AOL, AppNexus, Aspect ratio, AT&T Corporation, Bandwidth (computing), BuzzFeed, Chitika, Clicktag, Coors Brewing Company, CraveOnline, Digital marketing, Firefox, Global Network Navigator, Google, Google Chrome, Heller Ehrman, Hero image, HotWired, Hover ad, IBM, IE7Pro, Interactive Advertising Bureau, Internet, Internet Explorer, Ken McCarthy, Live banner, Mic (media company), Mixpo, Native advertising, Online advertising, Overture, Pay-per-click, Pixel, Pop-up ad, Privoxy, Prodigy (online service), Proxy server, Quartz (publication), Rex Briggs, Rick Boyce, Sears, SpotX, Thought Catalog, Vice Media, View-through rate, ..., Web analytics, Web button, Web page, Web traffic, Website, World Wide Web, Yahoo!, Yahoo! Search Marketing, Zedo, Zima (drink). Expand index (10 more) »

Ad blocking

Hussain, D., & Lasage, H. (2014).

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Ad serving

Ad serving describes the technology and service that places advertisements on Web sites.

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Adblock Plus

Adblock Plus (ABP) is an open-source content-filtering and ad blocking extension developed by Eyeo GmbH (Wladimir Palant), a German software development company.

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Adform

Adform is a global digital media advertising technology company.

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Advertising network

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements.

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AOL

AOL (formerly a company known as AOL Inc., originally known as America Online, and stylized as Aol.) is a web portal and online service provider based in New York.

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AppNexus

AppNexus is an American multinational technology company whose cloud-based software platform enables and optimizes programmatic online advertising.

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Aspect ratio

The aspect ratio of a geometric shape is the ratio of its sizes in different dimensions.

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AT&T Corporation

AT&T Corp., originally the American Telephone and Telegraph Company, is the subsidiary of AT&T that provides voice, video, data, and Internet telecommunications and professional services to businesses, consumers, and government agencies.

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Bandwidth (computing)

In computing, bandwidth is the maximum rate of data transfer across a given path.

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BuzzFeed

BuzzFeed, Inc. is an American Internet media company based in New York City.

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Chitika

Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company.

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Clicktag

A click tag is a parameter used in Flash banner ads.

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Coors Brewing Company

The Coors Brewing Company is a regional division of the world's third-largest brewing company, the Molson Coors Brewing Company.

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CraveOnline

CraveOnline Media, LLC is a male lifestyle website based in Los Angeles with sales offices in New York City, Chicago and San Francisco.

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Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Firefox

Mozilla Firefox (or simply Firefox) is a free and open-source web browser developed by Mozilla Foundation and its subsidiary, Mozilla Corporation.

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Global Network Navigator

The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements.

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Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.

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Google Chrome

Google Chrome is a freeware web browser developed by Google LLC.

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Heller Ehrman

Heller Ehrman LLP was an international law firm of more than 730 attorneys in 15 offices in the United States, Europe, and Asia.

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Hero image

In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center.

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HotWired

Hotwired (1994–1999) was the first commercial web magazine, launched on October 27, 1994.

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Hover ad

Hover ads are a special type of pop-up ads created using Dynamic HTML, JavaScript and similar web browser technologies.

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IBM

The International Business Machines Corporation (IBM) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.

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IE7Pro

IE7Pro is an add-on for Internet Explorer 6, 7, and 8 that aims to enhance the feature set provided by the browser.

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Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.

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Internet

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

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Internet Explorer

Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) is a series of graphical web browsers developed by Microsoft and included in the Microsoft Windows line of operating systems, starting in 1995.

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Ken McCarthy

Ken McCarthy (born September 20, 1959) is an American activist, educator, entrepreneur and Internet commercialization pioneer.

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Live banner

A live banner is a banner ad which is created dynamically (or whose content is created dynamically) at the time of display, instead of being pre-programmed with fixed content.

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Mic (media company)

Mic is an American internet and media company based in New York City.

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Mixpo

Mixpo is an advertising software company, which provides software that allows companies and agencies to execute multi-screen video advertisement campaigns.

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Native advertising

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

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Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

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Overture

Overture (from French ouverture, "opening") in music is the term originally applied to the instrumental introduction to an opera.

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Pay-per-click

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

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Pixel

In digital imaging, a pixel, pel, dots, or picture element is a physical point in a raster image, or the smallest addressable element in an all points addressable display device; so it is the smallest controllable element of a picture represented on the screen.

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Pop-up ad

Pop-up ads or pop-ups are forms of online advertising on the World Wide Web.

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Privoxy

Privoxy is a free non-caching web proxy with filtering capabilities for enhancing privacy, manipulating cookies and modifying web page data and HTTP headers before the page is rendered by the browser.

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Prodigy (online service)

Prodigy Communications Corporation (Prodigy Services Corp., Prodigy Services Co., Trintex) was an online service that offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features.

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Proxy server

In computer networks, a proxy server is a server (a computer system or an application) that acts as an intermediary for requests from clients seeking resources from other servers.

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Quartz (publication)

Quartz (qz.com) is a news website owned by Atlantic Media.

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Rex Briggs

Rex Briggs (born 1971) is an author, award winning marketing ROI researcher.

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Rick Boyce

Rick Boyce was an early marketeer in the commercialization of the World Wide Web.

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Sears

Sears, Roebuck and Company, colloquially known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, reincorporated (a formality for a history-making consumer sector initial public offering) by Richard Sears and new partner Julius Rosenwald in 1906.

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SpotX

SpotX is a privately-held global video ad serving platform.

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Thought Catalog

Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne.

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Vice Media

Vice Media LLC is a North American digital media and broadcasting company.

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View-through rate

A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign.

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Web analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

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Web button

Web buttons, button graphics, web badges or stickers are pictures in some World Wide Web pages which are typically used to advertise programs that were used to create or host the site (for example, MediaWiki sites often have a "Powered by Mediawiki" button on the bottom right corner of the page), programs that are recommended to view the site, or that the site passes World Wide Web Consortium (W3C) HTML validation.

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Web page

A web page (also written as webpage) is a document that is suitable for the World Wide Web and web browsers.

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Web traffic

Web traffic is the amount of data sent and received by visitors to a website.

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Website

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

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World Wide Web

The World Wide Web (abbreviated WWW or the Web) is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet.

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Yahoo!

Yahoo! is a web services provider headquartered in Sunnyvale, California and wholly owned by Verizon Communications through Oath Inc..

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Yahoo! Search Marketing

Yahoo Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo.

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Zedo

Zedo (trademark styled as ZEDO) is a privately held company founded in 1999 by Roy de Souza, which provides several online advertising products and services to Internet publishers, advertisers, and agencies.

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Zima (drink)

Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company.

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References

[1] https://en.wikipedia.org/wiki/Web_banner

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