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16 relations: Conversion funnel, Dial-up Internet access, Dynamic Host Configuration Protocol, Hit (Internet), HTTP cookie, Internet service provider, IP address, Marketing Accountability Standards Board, Session (web analytics), TURF Analysis, User agent, Web analytics, Web crawler, Web traffic, Website, Website visitor tracking.
Conversion funnel
Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.
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Dial-up Internet access
Dial-up Internet access is a form of Internet access that uses the facilities of the public switched telephone network (PSTN) to establish a connection to an Internet service provider (ISP) by dialing a telephone number on a conventional telephone line.
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Dynamic Host Configuration Protocol
The Dynamic Host Configuration Protocol (DHCP) is a network management protocol used on UDP/IP networks whereby a DHCP server dynamically assigns an IP address and other network configuration parameters to each device on a network so they can communicate with other IP networks.
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Hit (Internet)
A hit is a request to a web server for a file (such as a web page, image, JavaScript, or Cascading Style Sheet).
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HTTP cookie
An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.
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Internet service provider
An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet.
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IP address
An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.
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Marketing Accountability Standards Board
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,MASB.
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Session (web analytics)
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task.
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TURF Analysis
TURF Analysis, an acronym for "Total Unduplicated Reach and Frequency", is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources.
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User agent
In computing, a user agent is software (a software agent) that is acting on behalf of a user.
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Web analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
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Web crawler
A Web crawler, sometimes called a spider, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing (web spidering).
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Web traffic
Web traffic is the amount of data sent and received by visitors to a website.
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Website
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
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Website visitor tracking
Website visitor tracking (WVT) is an aspect of Web analytics and deals with the analysis of visitor behaviour on a website.
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