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Word of mouth

Index Word of mouth

Word of mouth or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. [1]

38 relations: Bush Telegraph, Communication, Culture, David Henige, Discipline (academia), Folklore, Grapevine (gossip), Information, Jan Vansina, John Miles Foley, Klout, Knowledge, Lecture, Linda Dégh, Linguistics, Literacy, Martin Luther, Mythology, Oral history, Oral history preservation, Oral law, Oral literature, Oral tradition, Oral-formulaic composition, Orality, PeerIndex, Salon (gathering), Scientific method, Sermon, Social media marketing, Storytelling, System, Testimony, Thought, Train of thought, Two-step flow of communication, Word-of-mouth marketing, Writing system.

Bush Telegraph

Bush Telegraph was a radio program on the Australian Broadcasting Corporation's Radio National network, broadcast weekdays (Monday-Friday) at 11-12am, presenting stories from rural and regional Australia.

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Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

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Culture is the social behavior and norms found in human societies.

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David Henige

David Patrick Henige (born 1938) is an American historian, bibliographer, academic librarian and Africanist scholar.

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Discipline (academia)

An academic discipline or academic field is a branch of knowledge.

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Folklore is the expressive body of culture shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group.

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Grapevine (gossip)

To hear something through the grapevine is to learn of something informally and unofficially by means of gossip or rumor.

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Information is any entity or form that provides the answer to a question of some kind or resolves uncertainty.

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Jan Vansina

Jan Vansina (14 September 1929 – 8 February 2017) was a Belgian historian and anthropologist regarded as an authority on the history of Central Africa.

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John Miles Foley

John Miles Foley (January 22, 1947 – May 3, 2012) was a scholar of comparative oral tradition, particularly medieval and Old English literature, Homer and Serbian epic.

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Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100.

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Knowledge is a familiarity, awareness, or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning.

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A lecture (from the French 'lecture', meaning 'reading') is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher.

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Linda Dégh

Linda Dégh was a folklorist and professor of Folklore & Ethnomusicology at Indiana University.

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Linguistics is the scientific study of language, and involves an analysis of language form, language meaning, and language in context.

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Literacy is traditionally meant as the ability to read and write.

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Martin Luther

Martin Luther, (10 November 1483 – 18 February 1546) was a German professor of theology, composer, priest, monk, and a seminal figure in the Protestant Reformation.

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Mythology refers variously to the collected myths of a group of people or to the study of such myths.

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Oral history

Oral history is the collection and study of historical information about individuals, families, important events, or everyday life using audiotapes, videotapes, or transcriptions of planned interviews.

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Oral history preservation

Oral history preservation is the field that deals with the care and upkeep of oral history materials, whatever format they may be in.

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Oral law

An oral law is a code of conduct in use in a given culture, religion or community application, by which a body of rules of human behaviour is transmitted by oral tradition and effectively respected, or the single rule that is orally transmitted.

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Oral literature

Oral literature or folk literature corresponds in the sphere of the spoken (oral) word to literature as literature operates in the domain of the written word.

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Oral tradition

Oral tradition, or oral lore, is a form of human communication where in knowledge, art, ideas and cultural material is received, preserved and transmitted orally from one generation to another.

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Oral-formulaic composition

Oral-formulaic composition is a theory that originated in the scholarly study of epic poetry and was developed in the second quarter of the 20th century.

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Orality is thought and verbal expression in societies where the technologies of literacy (especially writing and print) are unfamiliar to most of the population.

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PeerIndex is a London-based company providing social media analytics based on footprints from use of major social media services (currently Facebook, LinkedIn, Quora, and Twitter).

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Salon (gathering)

A salon is a gathering of people under the roof of an inspiring host.

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Scientific method

Scientific method is an empirical method of knowledge acquisition, which has characterized the development of natural science since at least the 17th century, involving careful observation, which includes rigorous skepticism about what one observes, given that cognitive assumptions about how the world works influence how one interprets a percept; formulating hypotheses, via induction, based on such observations; experimental testing and measurement of deductions drawn from the hypotheses; and refinement (or elimination) of the hypotheses based on the experimental findings.

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A sermon is an oration, lecture, or talk by a member of a religious institution or clergy.

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Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

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Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment.

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A system is a regularly interacting or interdependent group of items forming an integrated whole.

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In law and in religion, testimony is a solemn attestation as to the truth of a matter.

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Thought encompasses a “goal oriented flow of ideas and associations that leads to reality-oriented conclusion.” Although thinking is an activity of an existential value for humans, there is no consensus as to how it is defined or understood.

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Train of thought

The train of thought or track of thought refers to the interconnection in the sequence of ideas expressed during a connected discourse or thought, as well as the sequence itself, especially in discussion how this sequence leads from one idea to another.

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Two-step flow of communication

The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

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Word-of-mouth marketing

Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents').

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Writing system

A writing system is any conventional method of visually representing verbal communication.

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Redirects here:

PR buzz, Resonance (social), Social resonance, Word Of Mouth, Word of Mouth, Word-of-Mouth, Word-of-mouth, Word-of-mouth communication, Word-of-web.


[1] https://en.wikipedia.org/wiki/Word_of_mouth

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