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Young & Rubicam

Index Young & Rubicam

Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. [1]

67 relations: A Little Kiss, Advertising, Advertising agency, Adweek, Africa, AMC (TV channel), Asia, Brand, Bribery, Burger King, Burson-Marsteller, Canada, Chief executive officer, Cohn & Wolfe, Columbus Circle, Common stock, Deloitte, Dentsu, Digital media, Direct marketing, Edward N. Ney, Edward Vick, Eurocom, Europe, Falkland Islands, Frédéric Beigbeder, Hellman & Friedman, Initial public offering, Investor, Jamaica, Jay Mohr, Jennifer Aniston, John Gerzema, John Orr Young, Kansas City, Missouri, Kevin Dunn, Landor Associates, Latin America, London, Mad Men, Marketing, Marketing communications, McDonald's, Missouri, Multicultural marketing, New York City, Peter Georgescu, Philadelphia, Picture Perfect (1997 film), Public company, ..., Public relations, Raymond Rubicam, Roy Eaton, Sales promotion, Social media, Stephanie Kugelman, Subsidiary, Super Bowl, Television advertisement, The New York Times, Tony Granger, Tourism, United States, United States dollar, William E. Forbes, WPP plc, Wunderman. Expand index (17 more) »

A Little Kiss

"A Little Kiss" is the two-part fifth season premiere of the American television drama series Mad Men.

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Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

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Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978.

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Africa

Africa is the world's second largest and second most-populous continent (behind Asia in both categories).

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AMC (TV channel)

AMC is an American basic cable and satellite television channel that is owned by it namesake AMC Networks.

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Asia

Asia is Earth's largest and most populous continent, located primarily in the Eastern and Northern Hemispheres.

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Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Bribery

Bribery is the act of giving or receiving something of value in exchange for some kind of influence or action in return, that the recipient would otherwise not alter.

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Burger King

Burger King (BK) is an American global chain of hamburger fast food restaurants.

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Burson-Marsteller

Burson-Marsteller is a global public relations and communications firm headquartered in New York City.

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Canada

Canada is a country located in the northern part of North America.

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Chief executive officer

Chief executive officer (CEO) is the position of the most senior corporate officer, executive, administrator, or other leader in charge of managing an organization especially an independent legal entity such as a company or nonprofit institution.

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Cohn & Wolfe

Cohn & Wolfe is a global communications & public relations firm.

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Columbus Circle

Columbus Circle is a traffic circle and heavily trafficked intersection in the New York City borough of Manhattan, located at the intersection of Eighth Avenue, Broadway, Central Park South (West 59th Street), and Central Park West, at the southwest corner of Central Park.

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Common stock

Common stock is a form of corporate equity ownership, a type of security.

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Deloitte

Deloitte Touche Tohmatsu Limited, commonly referred to as Deloitte, is a UK-incorporated multinational professional services network.

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Dentsu

Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū or 電通 Dentsū for short) is a Japanese international advertising, public relations, stockholding company HQ in Tokyo.

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Digital media

Digital media are any media that are encoded in machine-readable formats.

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Direct marketing

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.

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Edward N. Ney

Edward Noonan Ney (May 26, 1925 – January 8, 2014) was the chief executive officer of advertising agency Young & Rubicam from 1970 to 1986, and served as United States Ambassador to Canada from 1989 to 1992.

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Edward Vick

Edward H. Vick (born February 27, 1944) is a former US naval officer, businessman, American author and a volunteer advocate worker for veterans' causes.

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Eurocom

Eurocom (formerly Eurocom Entertainment Software) was a British video game developer founded in October 1988 by Mat Sneap, Chris Shrigley, Hugh Binns, Tim Rogers and Neil Baldwin, to specifically develop games for the Nintendo Entertainment System.

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Europe

Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere.

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Falkland Islands

The Falkland Islands (Islas Malvinas) is an archipelago in the South Atlantic Ocean on the Patagonian Shelf.

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Frédéric Beigbeder

Frédéric Beigbeder (born 21 September 1965) is a French writer, literary critic and a TV presenter.

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Hellman & Friedman

Hellman & Friedman LLC (H&F) is an American private equity firm, founded in 1984 by Warren Hellman and Tully Friedman, that makes investments primarily through leveraged buyouts as well as growth capital investments.

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Initial public offering

Initial public offering (IPO) or stock market launch is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (individual) investors; an IPO is underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges.

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Investor

An investor is a person that allocates capital with the expectation of a future financial return.

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Jamaica

Jamaica is an island country situated in the Caribbean Sea.

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Jay Mohr

Jon Ferguson Cox "Jay" Mohr (born Jon Ferguson Mohr; August 23, 1970) is an American actor, comedian and radio host.

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Jennifer Aniston

Jennifer Joanna Aniston (born February 11, 1969) is an American actress, film producer, and businessperson.

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John Gerzema

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance.

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John Orr Young

John Orr Young (June 25, 1886 – May 1, 1976) was an American advertiser who, with Raymond Rubicam, founded the Young & Rubicam advertising agency.

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Kansas City, Missouri

Kansas City is the largest city in the U.S. state of Missouri.

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Kevin Dunn

Kevin Dunn (born August 24, 1956) is an American actor who has appeared in supporting roles in a number of films and television series since the 1980s.

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Landor Associates

Landor Associates is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.

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Latin America

Latin America is a group of countries and dependencies in the Western Hemisphere where Spanish, French and Portuguese are spoken; it is broader than the terms Ibero-America or Hispanic America.

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London

London is the capital and most populous city of England and the United Kingdom.

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Mad Men

Mad Men is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television.

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Marketing

Marketing is the study and management of exchange relationships.

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Marketing communications

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.

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McDonald's

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

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Missouri

Missouri is a state in the Midwestern United States.

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Multicultural marketing

Multicultural marketing (also known as ethnic marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.

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New York City

The City of New York, often called New York City (NYC) or simply New York, is the most populous city in the United States.

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Peter Georgescu

Peter Andrew Georgescu (born March 9, 1939 in Bucharest) is a Romanian-born American business executive, author, onetime political prisoner and the Chairman Emeritus of Young & Rubicam.

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Philadelphia

Philadelphia is the largest city in the U.S. state and Commonwealth of Pennsylvania, and the sixth-most populous U.S. city, with a 2017 census-estimated population of 1,580,863.

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Picture Perfect (1997 film)

Picture Perfect is a 1997 American romantic comedy film directed by Glenn Gordon Caron and starring Jennifer Aniston, Jay Mohr, Kevin Bacon, Illeana Douglas, Olympia Dukakis, and Anne Twomey.

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Public company

A public company, publicly traded company, publicly held company, publicly listed company, or public corporation is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets.

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Public relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

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Raymond Rubicam

Raymond Rubicam (June 16, 1892 – May 8, 1978) was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency with John Orr Young.

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Roy Eaton

Roy Eaton (born May 14, 1930) is an American pianist and advertising creative.

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Sales promotion

Sales promotion is one of the elements of the promotional mix.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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Stephanie Kugelman

Stephanie Kugelman (born June 15, 1947) is a retired advertising executive, branding expert and executive mentor.

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Subsidiary

A subsidiary, subsidiary company or daughter company"daughter company.

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Super Bowl

The Super Bowl is the annual championship game of the National Football League (NFL).

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Television advertisement

A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

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The New York Times

The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.

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Tony Granger

Tony Granger is the global chief creative officer of the New York-based global advertising agency Young & Rubicam.

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Tourism

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.

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United States

The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

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United States dollar

The United States dollar (sign: $; code: USD; also abbreviated US$ and referred to as the dollar, U.S. dollar, or American dollar) is the official currency of the United States and its insular territories per the United States Constitution since 1792.

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William E. Forbes

William E. Forbes (May 30, 1906 – August 14, 1999) was a member of the Board of Regents of the University of California and owner of the Southern California Music Co.

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WPP plc

WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.

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Wunderman

Wunderman is a global digital agency with 200 offices in 70 markets.

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Redirects here:

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References

[1] https://en.wikipedia.org/wiki/Young_%26_Rubicam

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