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Corporate branding and Outline of marketing

Shortcuts: Differences, Similarities, Jaccard Similarity Coefficient, References.

Difference between Corporate branding and Outline of marketing

Corporate branding vs. Outline of marketing

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.

Similarities between Corporate branding and Outline of marketing

Corporate branding and Outline of marketing have 17 things in common (in Unionpedia): Advertising, Brand, Brand architecture, Brand management, Corporate social responsibility, Customer service, Economies of scope, Employer branding, Individual branding, Logo, Marketing, New product development, Packaging and labeling, Positioning (marketing), Social media, Trademark, Umbrella brand.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Brand architecture

Brand architecture is the structure of brands within an organizational entity.

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Brand management

In marketing, brand management is the analysis and planning on how that brand is perceived in the market.

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Corporate social responsibility

Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation.

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Customer service

Customer service is the provision of service to customers before, during and after a purchase.

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Economies of scope

Economies of scope are "efficiencies formed by variety, not volume" (the latter concept is "economies of scale").

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Employer branding

Employer brand is the term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

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Individual branding

Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.

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Logo

A logo (abbreviation of logotype, from λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

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Marketing

Marketing is the study and management of exchange relationships.

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New product development

In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market.

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Packaging and labeling

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.

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Positioning (marketing)

Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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Trademark

A trademark, trade mark, or trade-markThe styling of trademark as a single word is predominantly used in the United States and Philippines only, while the two-word styling trade mark is used in many other countries around the world, including the European Union and Commonwealth and ex-Commonwealth jurisdictions (although Canada officially uses "trade-mark" pursuant to the Trade-mark Act, "trade mark" and "trademark" are also commonly used).

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Umbrella brand

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.

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The list above answers the following questions

Corporate branding and Outline of marketing Comparison

Corporate branding has 27 relations, while Outline of marketing has 886. As they have in common 17, the Jaccard index is 1.86% = 17 / (27 + 886).

References

This article shows the relationship between Corporate branding and Outline of marketing. To access each article from which the information was extracted, please visit:

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