Geo Prizm and Rebadging

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Difference between Geo Prizm and Rebadging

Geo Prizm vs. Rebadging

The Geo/Chevrolet Prizm (Chevrolet Prizm starting 1998) was a compact car derived from the Japanese domestic market Toyota Sprinter, itself a version of the Toyota Corolla, and jointly developed by Toyota and General Motors. Badge engineering, sometimes called rebadging, is the practice of applying a different badge or trademark (brand, logo or manufacturer's name/make/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product.

Brand equity

'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

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Chevrolet

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).

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Chevrolet Cavalier

The Chevrolet Cavalier is a line of small cars produced for the model years 1982 through 2005 by Chevrolet.

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Chevrolet Chevy II / Nova

The Chevrolet Chevy II/Nova was a small automobile manufactured by Chevrolet, and produced in five generations for the 1962 through 1979, and 1985 through 1988 model years.

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General Motors

General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.

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Internal combustion engine

An internal combustion engine (ICE) is a heat engine where the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit.

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Japanese domestic market

The term "Japanese domestic market" refers to Japan's home market for vehicles.

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NUMMI

New United Motor Manufacturing, Inc. (NUMMI) was an automobile manufacturing company in Fremont, California, jointly owned by General Motors and Toyota that opened in 1984 and closed in 2010.

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Pontiac Vibe

The Pontiac Vibe was a compact automobile that was sold by Pontiac from 2002 to 2010.

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Sedan (automobile)

A sedan (American, Canadian, Australian, and New Zealand English) or saloon (British, Irish and Indian English) is a passenger car in a three-box configuration with A, B & C-pillars and principal volumes articulated in separate compartments for engine, passenger and cargo.

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Toyota

, usually shortened to Toyota, is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan.

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Toyota Corolla

The Toyota Corolla is a line of subcompact and compact cars manufactured by Toyota.

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Toyota Matrix

The Toyota Matrix, officially referred to as the Toyota Corolla Matrix, is a compact hatchback manufactured by Toyota Motor Manufacturing Canada in Cambridge, Ontario and derived from the Toyota Corolla.

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Toyota Sprinter

The Toyota Sprinter was a compact car manufactured by Toyota as a variant of the Toyota Corolla.

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United States

The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

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