Product placement and Television advertisement

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Difference between Product placement and Television advertisement

Product placement vs. Television advertisement

Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising Age

Ad Age (or Advertising Age) is a global media brand publishing analysis, news and data on marketing and media.

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Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

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BBC

The British Broadcasting Corporation (BBC) is a British public service broadcaster.

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Bulova

Bulova is an American watch brand founded in in 1875 and currently owned by Japanese conglomerate Citizen Watch Co.

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Cable television

Cable television is a system of delivering television programming to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fiber-optic cables.

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Coca-Cola

Coca-Cola, or Coke (also Pemberton's Cola at certain Georgian vendors), is a carbonated soft drink produced by The Coca-Cola Company.

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Comics

a medium used to express ideas by images, often combined with text or other visual information.

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Digital video recorder

A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device.

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Infomercial

An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website.

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Macintosh

The Macintosh (pronounced as; branded as Mac since 1998) is a family of personal computers designed, manufactured, and sold by Apple Inc. since January 1984.

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Marketing

Marketing is the study and management of exchange relationships.

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Microsoft

Microsoft Corporation (abbreviated as MS) is an American multinational technology company with headquarters in Redmond, Washington.

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Monster Energy NASCAR Cup Series

The Monster Energy NASCAR Cup Series (often shortened to the Cup Series) is the top racing series of the National Association for Stock Car Auto Racing (NASCAR).

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NASCAR

National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.

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Nielsen Media Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers.

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Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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Ofcom

The Office of Communications (Y Swyddfa Gyfathrebiadau), commonly known as Ofcom, is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

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Procter & Gamble

Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.

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Sears

Sears, Roebuck and Company, colloquially known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, reincorporated (a formality for a history-making consumer sector initial public offering) by Richard Sears and new partner Julius Rosenwald in 1906.

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Sponsor (commercial)

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services.

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Subliminal stimuli

Subliminal stimuli (the prefix sup- literally "below, or less than", while the prefix sub- literally "up to"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception.

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The New York Times

The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.

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The Philippine Star

The Philippine Star (self-styled The Philippine STAR) is a print and digital newspaper in the Philippines and the flagship brand of the PhilStar Media Group.

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