Claritas Prizm

Nielsen PRIZM is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was then acquired by The Nielsen Company. ^[1]

5 relations: Geodemographic segmentation, MapInfo Corporation, Market segmentation, Outline of marketing, PrivateCommunities.com.

Geodemographic segmentation

In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.

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MapInfo Corporation

MapInfo Corporation, initially incorporated as Navigational Technologies Incorporated, developed location intelligence software.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Outline of marketing

The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.

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PrivateCommunities.com

Private Communities Registry is a privately held company which owns PrivateCommunities.com, the longest-running website providing information about master-planned communities in the United States.

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References

[1] https://en.wikipedia.org/wiki/Claritas_Prizm

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