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Geodemographic segmentation

Index Geodemographic segmentation

In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups. [1]

13 relations: Acorn (demographics), Claritas Prizm, Geodemography, Geostatistics, List of statistics articles, Market segmentation, Mosaic (geodemography), ONS coding system, Outline of marketing, Population geography, Psychographics, Spatial analysis, Values Modes.

Acorn (demographics)

Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom’s population into demographic types.

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Claritas Prizm

Nielsen PRIZM is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was then acquired by The Nielsen Company.

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Geodemography includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed.

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Geostatistics is a branch of statistics focusing on spatial or spatiotemporal datasets.

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List of statistics articles

No description.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Mosaic (geodemography)

Mosaic UK is Experian’s system for classification of UK households.

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ONS coding system

In the United Kingdom, the Office for National Statistics maintains a series of codes to represent a wide range of geographical areas of the UK, for use in tabulating census and other statistical data.

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Outline of marketing

The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.

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Population geography

Population geography is a division of human geography.

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Psychographics can be defined as a qualitative methodology used to describe consumers on psychological attributes.

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Spatial analysis

Spatial analysis or spatial statistics includes any of the formal techniques which study entities using their topological, geometric, or geographic properties.

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Values Modes

Values Modes is a segmentation tool in the United Kingdom, based on the British Values Survey.

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Redirects here:

ACORN (tool), Geodemographic Segmentation.


[1] https://en.wikipedia.org/wiki/Geodemographic_segmentation

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