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76 relations: Ansoff Matrix, Asymmetric competition, Balanced scorecard, Benchmarking, Blindspots analysis, Brand development index, Business model, Business triage, C. K. Prahalad, Capability management in business, Category development index (marketing), Change impact analysis, Churn rate, Competitive advantage, Competitive intelligence, Competitor analysis, Corporate anniversary, Customer engagement, Customer lifetime value, Demand forecasting, Diversification (marketing strategy), Emerging issues analysis, Experience curve effects, First-mover advantage, Frank Bunker Gilbreth Sr., Frederick Winslow Taylor, Futures studies, Gap analysis, Gary Hamel, GE multifactoral analysis, George S. Day, Growth–share matrix, Harrington Emerson, Henry Gantt, Herbert A. Simon, Herfindahl index, Hype cycle, Jay Barney, Lillian Moller Gilbreth, Market development, Market environment, Market orientation, Market penetration, Market research, Market segmentation, Market share analysis, Marketing, Marketing intelligence, Marketing mix, Marketing mix modeling, ..., Marketing performance measurement, Marketing plan, Marketing warfare strategies, Michael Porter, Mission statement, New product development, Perceptual mapping, Personalized marketing, PEST analysis, Porter's five forces analysis, Pricing strategies, Product life-cycle management (marketing), Richard Laermer, Scenario analysis, Shelby D. Hunt, Situation analysis, Six Segment Analysis, Startup company, Strategic group, Strategic planning, SWOT analysis, Target market, Technology life cycle, Trend analysis, Value chain, Vision statement. Expand index (26 more) »
Ansoff Matrix
The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.
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Asymmetric competition
Asymmetric competition refers to forms of business competition where are considered competitors in some markets or contexts but not in others.
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Balanced scorecard
The balanced scorecard is a strategy performance management tool – a semi-standard structured report, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions.
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Benchmarking
Benchmarking is comparing ones business processes and performance metrics to industry bests and best practices from other companies.
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Blindspots analysis
Blindspots analysis (also blind spots analysis) is a method aimed at uncovering obsolete, incomplete, or incorrect assumptions in a decision maker’s mental scheme of the environment.
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Brand development index
The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets.
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Business model
A business model describes the rationale of how an organization creates, delivers, and captures value,Business Model Generation, Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts.
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Business triage
Business triage is a decision making system that provides a framework for business decision making, outcome goal prioritization, and resource allocation in many business environments.
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C. K. Prahalad
Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at University of Michigan Stephen M. Ross School of Business.
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Capability management in business
Capability management is the approach to the management of an organization, typically a business organization or firm, based on the "theory of the firm" as a collection of capabilities that may be exercised to earn revenues in the marketplace and compete with other firms in the industry.
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Category development index (marketing)
The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers.
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Change impact analysis
Change impact analysis (IA) is defined by Bohner and Arnold as "identifying the potential consequences of a change, or estimating what needs to be modified to accomplish a change", and they focus on IA in terms of scoping changes within the details of a design.
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Churn rate
Churn rate (sometimes called attrition rate), in its broadest sense, is a measure of the number of individuals or items moving out of a collective group over a specific period.
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Competitive advantage
In business, a competitive advantage is the attribute that allows an organization to outperform its competitors.
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Competitive intelligence
Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
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Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
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Corporate anniversary
In marketing, a Corporate anniversary is a celebration of a firm's continued existence after a particular number of years.
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Customer engagement
Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence.
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Customer lifetime value
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.
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Demand forecasting
Demand forecasting is the art and science of forecasting customer demand to optimize supply decisions by corporate supply chain and business management.
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Diversification (marketing strategy)
Diversification is a corporate strategy to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market.
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Emerging issues analysis
Emerging issues analysis (sometimes capitalized as Emerging Issues Analysis, and abbreviated as EIA) is a term used in futures studies and strategic planning, to describe the process of identifying and studying issues that have not been influential or important in the past, but that might be influential in the future.
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Experience curve effects
In management, models of the learning curve effect and the closely related experience curve effect express the relationship between equation and efficiency or between efficiency gains and investment in the effort.
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First-mover advantage
In marketing strategy, first-mover advantage (FMA) is the advantage gained by the initial ("first-moving") significant occupant of a market segment.
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Frank Bunker Gilbreth Sr.
Frank Bunker Gilbreth (July 7, 1868 – June 14, 1924) was an American engineer, consultant and author, known as early advocate of scientific management and a pioneer of time and motion study, and is perhaps best known as the father and central figure of Cheaper by the Dozen.
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Frederick Winslow Taylor
Frederick Winslow Taylor (March 20, 1856 – March 21, 1915) was an American mechanical engineer who sought to improve industrial efficiency.
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Futures studies
Futures studies (also called futurology) is the study of postulating possible, probable, and preferable futures and the worldviews and myths that underlie them.
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Gap analysis
In management literature, gap analysis involves the comparison of actual performance with potential or desired performance.
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Gary Hamel
Dr.
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GE multifactoral analysis
GE multifactoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in.
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George S. Day
George S. Day is an educator in the field of marketing.
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Growth–share matrix
The growth–share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.
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Harrington Emerson
Harrington Emerson (August 2, 1853 – September 2, 1931) was an American efficiency engineer and business theorist, at Penn State.
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Henry Gantt
Henry Laurence Gantt, A.B., M.E. (May 20, 1861 – November 23, 1919) was an American mechanical engineer and management consultant who is best known for his work in the development of scientific management.
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Herbert A. Simon
Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American economist and political scientist whose primary interest was decision-making within organizations and is best known for the theories of "bounded rationality" and "satisficing".
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Herfindahl index
The Herfindahl index (also known as Herfindahl–Hirschman Index, HHI, or sometimes HHI-score) is a measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.
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Hype cycle
The hype cycle is a branded graphical presentation developed and used by the American research, advisory and information technology firm Gartner, for representing the maturity, adoption and social application of specific technologies.
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Jay Barney
Jay B. Barney is an American professor in strategic management, best known for his contributions to the resource-based theory of competitive advantage.
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Lillian Moller Gilbreth
Lillian Evelyn Moller Gilbreth (May 24, 1878 – January 2, 1972) was an American psychologist, industrial engineer, consultant, and educator who was an early pioneer in applying psychology to time-and-motion studies.
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Market development
Market development is a growth strategy that identifies and develops new market segments for current products.
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Market environment
The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships.
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Market orientation
Market orientation perspectives include the decision-making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993).
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Market penetration
Market penetration refers to the successful selling of a product or service in a specific market.
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Market research
Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers.
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Market segmentation
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
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Market share analysis
Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors.
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Marketing
Marketing is the study and management of exchange relationships.
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Marketing intelligence
'Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.
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Marketing mix
The marketing mix (also known as the 4 Ps) is a foundation model in marketing.
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Marketing mix modeling
Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics.
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Marketing performance measurement
Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.
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Marketing plan
A marketing plan may be part of an overall business plan.
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Marketing warfare strategies
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare, and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
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Michael Porter
Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes.
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Mission statement
A mission statement is a short statement of an organization's purpose, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
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New product development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market.
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Perceptual mapping
Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.
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Personalized marketing
Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
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PEST analysis
PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.
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Porter's five forces analysis
Porter's Five Forces Framework is a tool for analyzing competition of a business.
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Pricing strategies
A business can use a variety of pricing strategies when selling a product or service.
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Product life-cycle management (marketing)
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle.
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Richard Laermer
Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in 1991.
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Scenario analysis
Scenario analysis is a process of analyzing possible future events by considering alternative possible outcomes (sometimes called "alternative worlds").
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Shelby D. Hunt
Shelby D. Hunt (born 1939) is an American organizational theorist, the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher.
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Situation analysis
Situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.
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Six Segment Analysis
The Six Segment Analysis is a framework to analyze the general environment of a firm.
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Startup company
A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged business that aims to meet a marketplace need by developing a viable business model around a product, service, process or a platform.
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Strategic group
A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies.
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Strategic planning
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.
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SWOT analysis
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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Target market
A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.
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Technology life cycle
The technology life-cycle (TLC) describes the commercial gain of a product through the expense of research and development phase, and the financial return during its "vital life".
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Trend analysis
Trend analysis is the widespread practice of collecting information and attempting to spot a pattern.
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Value chain
A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market.
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Vision statement
A vision statement is a declaration of an organization's objectives, intended to guide its internal decision-making.
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References
[1] https://en.wikipedia.org/wiki/Marketing_strategy
