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61 relations: Advertising, Advertising mail, American Marketing Association, Behaviorism, Behavioural sciences, Bill Gates, Capitalism, Case study, Chicago, Chicago Humanities Festival, City marketing, Corporate social responsibility, Demand, Demarketing, Democracy, DePaul University, Des Dearlove, Distribution (marketing), Economics, Empirical research, Financial Times, Gerald Zaltman, Guru, Harvard University, Healthcare industry, Honorary degree, Hospitality industry, Illinois, Innovation, Jack Welch, Kellogg School of Management at Northwestern University, List of Nobel laureates, Marketing, Marketing mix, Marketing performance measurement, Marketing Theory, Massachusetts Institute of Technology, Milton Friedman, Morgen Witzel, Nonprofit organization, Northwestern University, Organizational theory, Paul Samuelson, Performing arts, Postage stamp, Postdoctoral researcher, Professional services, Quality of life, Retail, Robert Solow, ..., Sales, Sales promotion, Shortage, Social marketing, Stuart Crainer, Tourism, Ubud, Ukraine, University of Chicago, Wholesaling, World Marketing Summit. Expand index (11 more) »
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.
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American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.
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Behaviorism
Behaviorism (or behaviourism) is a systematic approach to understanding the behavior of humans and other animals.
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Behavioural sciences
The term behavioral sciences encompasses the various disciplines that explores the cognitive processes within organisms and the behavioural interactions between organisms in the natural world.
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Bill Gates
William Henry Gates III (born October 28, 1955) is an American business magnate, investor, author, philanthropist, humanitarian, and principal founder of Microsoft Corporation.
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Capitalism
Capitalism is an economic system based upon private ownership of the means of production and their operation for profit.
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Case study
In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.
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Chicago
Chicago, officially the City of Chicago, is the third most populous city in the United States, after New York City and Los Angeles.
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Chicago Humanities Festival
The Chicago Humanities Festival is a foundation which organizes an annual series of lectures, concerts, and films in Chicago.
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City marketing
City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there.
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Corporate social responsibility
Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation.
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Demand
In economics, demand is the quantities of a commodity or a service that people are willing and able to buy at various prices, over a given period of time.
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Demarketing
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing.
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Democracy
Democracy (δημοκρατία dēmokraa thetía, literally "rule by people"), in modern usage, has three senses all for a system of government where the citizens exercise power by voting.
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DePaul University
DePaul University is a private university in Chicago, Illinois.
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Des Dearlove
Desmond (Des) Dearlove (born 1960s) is a British management journalist and business theorist, known for his work on the history and state of the art of management theory.
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Distribution (marketing)
Distribution (or place) is one of the four elements of the marketing mix.
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Economics
Economics is the social science that studies the production, distribution, and consumption of goods and services.
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Empirical research
Empirical research is research using empirical evidence.
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Financial Times
The Financial Times (FT) is a Japanese-owned (since 2015), English-language international daily newspaper headquartered in London, with a special emphasis on business and economic news.
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Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008).
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Guru
Guru (गुरु, IAST: guru) is a Sanskrit term that connotes someone who is a "teacher, guide, expert, or master" of certain knowledge or field.
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Harvard University
Harvard University is a private Ivy League research university in Cambridge, Massachusetts.
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Healthcare industry
The healthcare industry (also called the medical industry or health economy) is the range of companies and non-profit organizations that provide medical services, manufacture medical equipment, and develop pharmaceuticals.
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Honorary degree
An honorary degree, in Latin a degree honoris causa ("for the sake of the honor") or ad honorem ("to the honor"), is an academic degree for which a university (or other degree-awarding institution) has waived the usual requirements, such as matriculation, residence, a dissertation and the passing of comprehensive examinations.
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Hospitality industry
The hospitality industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry.
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Illinois
Illinois is a state in the Midwestern region of the United States.
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Innovation
Innovation can be defined simply as a "new idea, device or method".
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Jack Welch
John Francis "Jack" Welch Jr. (born November 19, 1935) is an American retired business executive, author, and chemical engineer.
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Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University (also known as The Kellogg School or Kellogg) is the business school of Northwestern University in Evanston, Illinois.
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List of Nobel laureates
The Nobel Prizes (Nobelpriset, Nobelprisen) are prizes awarded annually by the Royal Swedish Academy of Sciences, the Swedish Academy, the Karolinska Institutet, and the Norwegian Nobel Committee to individuals and organizations who make outstanding contributions in the fields of chemistry, physics, literature, peace, and physiology or medicine.
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Marketing
Marketing is the study and management of exchange relationships.
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Marketing mix
The marketing mix (also known as the 4 Ps) is a foundation model in marketing.
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Marketing performance measurement
Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.
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Marketing Theory
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing.
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Massachusetts Institute of Technology
The Massachusetts Institute of Technology (MIT) is a private research university located in Cambridge, Massachusetts, United States.
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Milton Friedman
Milton Friedman (July 31, 1912 – November 16, 2006) was an American economist who received the 1976 Nobel Memorial Prize in Economic Sciences for his research on consumption analysis, monetary history and theory, and the complexity of stabilization policy.
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Morgen Witzel
Morgen Witzel (born 1960) is a Canadian historian, business theorist, consultant, lecturer and author of management books, especially known from his work on "Doing business in China" and on "Managing in virtual organizations".
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Nonprofit organization
A non-profit organization (NPO), also known as a non-business entity or non-profit institution, is dedicated to furthering a particular social cause or advocating for a shared point of view.
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Northwestern University
Northwestern University (NU) is a private research university based in Evanston, Illinois, United States, with other campuses located in Chicago and Doha, Qatar, and academic programs and facilities in Miami, Florida, Washington, D.C., and San Francisco, California.
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Organizational theory
Organizational theory consists of approaches to organizational analysis.
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Paul Samuelson
Paul Anthony Samuelson (15 May 1915 – 13 December 2009) was an American economist and the first American to win the Nobel Memorial Prize in Economic Sciences.
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Performing arts
Performing arts are a form of art in which artists use their voices or bodies, often in relation to other objects, to convey artistic expression.
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Postage stamp
A postage stamp is a small piece of paper that is purchased and displayed on an item of mail as evidence of payment of postage.
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Postdoctoral researcher
A postdoctoral researcher or postdoc is a person professionally conducting research after the completion of their doctoral studies (typically a PhD).
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Professional services
Professional services are occupations in the tertiary sector of the economy requiring special training in the arts or sciences.
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Quality of life
Quality of life (QOL) is the general well-being of individuals and societies, outlining negative and positive features of life.
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Retail
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.
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Robert Solow
Robert Merton Solow, GCIH (born August 23, 1924), is an American economist, particularly known for his work on the theory of economic growth that culminated in the exogenous growth model named after him.
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Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
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Sales promotion
Sales promotion is one of the elements of the promotional mix.
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Shortage
In economics, a shortage or excess demand is a situation in which the demand for a product or service exceeds its supply in a market.
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Social marketing
Social marketing is the use of marketing theory, skills and practices to achieve social change.
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Stuart Crainer
Stuart Crainer, (born in the 1960s) is a British management journalist and business theorist, adjunct professor at IE Business School.
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Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.
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Ubud
Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency.
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Ukraine
Ukraine (Ukrayina), sometimes called the Ukraine, is a sovereign state in Eastern Europe, bordered by Russia to the east and northeast; Belarus to the northwest; Poland, Hungary, and Slovakia to the west; Romania and Moldova to the southwest; and the Black Sea and Sea of Azov to the south and southeast, respectively.
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University of Chicago
The University of Chicago (UChicago, U of C, or Chicago) is a private, non-profit research university in Chicago, Illinois.
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Wholesaling
Wholesaling, jobbing, or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.
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World Marketing Summit
The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty.
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References
[1] https://en.wikipedia.org/wiki/Philip_Kotler
