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30 relations: Advertising, Advertising campaign, Advertising management, Advertising media selection, Advertising research, Audience measurement, Brand awareness, Branded content, Consumer behaviour, Corporate anniversary, Corporate identity, DAGMAR marketing, Digital marketing, Direct marketing, Guerrilla marketing, Marketing, Marketing communications, Marketing mix, Media buying, Media planning, Native advertising, Online advertising, Personal selling, Press release, Product placement, Promotion (marketing), Public relations, Publicity, Sales promotion, Sponsor (commercial).
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
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Advertising management
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.
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Advertising media selection
Advertising media selection is the process of choosing the most efficient media for an advertising campaign.
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Advertising research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising.
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Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.
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Brand awareness
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.
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Branded content
Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an advertiser.
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Consumer behaviour
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
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Corporate anniversary
In marketing, a Corporate anniversary is a celebration of a firm's continued existence after a particular number of years.
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Corporate identity
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).
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DAGMAR marketing
Defining Advertising Goals for Measured Advertising Results abbr.
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Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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Direct marketing
Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.
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Guerrilla marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.
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Marketing
Marketing is the study and management of exchange relationships.
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Marketing communications
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
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Marketing mix
The marketing mix (also known as the 4 Ps) is a foundation model in marketing.
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Media buying
In advertising management, media buying is the procurement of media inventory.
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Media planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
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Native advertising
Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.
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Online advertising
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
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Personal selling
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale.
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Press release
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
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Product placement
Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
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Public relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
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Publicity
Publicity (from French publicité, from public ‘public’) is the movement of information to the general public from the media.
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Sales promotion
Sales promotion is one of the elements of the promotional mix.
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Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services.
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Redirects here:
Communications mix, Promotion Mix, Promotion mix.
References
[1] https://en.wikipedia.org/wiki/Promotional_mix
