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Audience measurement

Index Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. [1]

121 relations: Advertising, Advertising Research Foundation, AGB Nielsen Philippines, Allkpop, Amanda D. Lotz, Argentina, Attention span, Audience, Audience measurement, Australia, Austria, Étude de la presse d'information quotidienne, Belgium, Bosnia and Herzegovina, Brazil, Brazilian Institute of Public Opinion and Statistics, Broadcast Audience Research Council, Broadcast network, Broadcasters' Audience Research Board, Broadcasting, Bulgaria, Canada, Channel surfing, Chris Anderson (writer), CJ E&M, CognoVision, Colombia, ComScore, Consumer, Czech Republic, Demography, Denmark, Diary, Digital cable, Digital media, Digital video recorder, Display device, Encoder, Error, Finland, Forgetting, France, Germany, GfK, Gross rating point, Hitwise, India, Internet, Internet radio audience measurement, Japan, ..., Kantar Group, Kantar Media Philippines, Kantar TNS, Kapisanan ng mga Brodkaster ng Pilipinas, Kazakhstan, Lithuania, Magazine, Malaysia, Mareco Index Bosnia, Market (economics), Market share, Médiamétrie, Media consumption, Media market, Media multitasking, Metropolitan area, Microphone, Mobile phone, Multimedia, Netherlands, New media, New Zealand, Newspaper, Niche market, Nielsen Audio, Nielsen Media Research, Numeris, OzTAM, Pakistan, People meter, Philippines, Podcast, Poland, Portable People Meter, Portugal, Radio, Radio advertisement, Radio format, RAJAR, Russia, Sampling (statistics), Saudi Arabia, São Paulo, Singapore, Slovakia, Smartphone, Social media, South Africa, South Korea, Spain, Subaudible tone, Subjectivity, Sweden, Talk radio, Target rating point, Television, Television advertisement, Television in the United States, Television show, The Beatles, Trade association, Turkey, United Kingdom, United States, User-generated content, Video content analysis, Video on demand, Video Research, Vietnam, Web traffic, Website. Expand index (71 more) »

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising Research Foundation

The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media.

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AGB Nielsen Philippines

AGB Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media.

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Allkpop

Allkpop (stylized as allkpop) is an English-language, US-based Korean pop blog launched on October 30, 2007, and based in Edgewater, New Jersey.

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Amanda D. Lotz

Amanda D. Lotz is an American educator, television scholar, and media scholar.

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Argentina

Argentina, officially the Argentine Republic (República Argentina), is a federal republic located mostly in the southern half of South America.

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Attention span

Attention span is the amount of concentrated time a person can spend on a task without becoming distracted.

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Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium.

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Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

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Australia

Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania and numerous smaller islands.

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Austria

Austria (Österreich), officially the Republic of Austria (Republik Österreich), is a federal republic and a landlocked country of over 8.8 million people in Central Europe.

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Étude de la presse d'information quotidienne

Étude de la presse d'information quotidienne (EPIQ, literally "Study of daily press information") is a French audience measurement organisation which gathers readership statistics on behalf of French newspapers.

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Belgium

Belgium, officially the Kingdom of Belgium, is a country in Western Europe bordered by France, the Netherlands, Germany and Luxembourg.

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Bosnia and Herzegovina

Bosnia and Herzegovina (or; abbreviated B&H; Bosnian and Serbian: Bosna i Hercegovina (BiH) / Боснa и Херцеговина (БиХ), Croatian: Bosna i Hercegovina (BiH)), sometimes called Bosnia-Herzegovina, and often known informally as Bosnia, is a country in Southeastern Europe located on the Balkan Peninsula.

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Brazil

Brazil (Brasil), officially the Federative Republic of Brazil (República Federativa do Brasil), is the largest country in both South America and Latin America.

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Brazilian Institute of Public Opinion and Statistics

IBOPE (Instituto Brasileiro de Opinião Pública e Estatística—in Portuguese; Brazilian Institute of Public Opinion and Statistics) was established in Brazil in 1942 and provides the largest collection of information in Brazilian and Latin American markets.

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Broadcast Audience Research Council

Broadcast Audience Research Council (BARC) India is a joint-industry not-for-profit body that publishes weekly TV viewership data for India.

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Broadcast network

A broadcast network is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source.

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Broadcasters' Audience Research Board

The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom.

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Broadcasting

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.

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Bulgaria

Bulgaria (България, tr.), officially the Republic of Bulgaria (Република България, tr.), is a country in southeastern Europe.

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Canada

Canada is a country located in the northern part of North America.

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Channel surfing

Channel surfing (also known as channel hopping or zapping) is the practice of quickly scanning through different television channels or radio frequencies to find something interesting to watch or listen to.

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Chris Anderson (writer)

Chris Anderson (born July 9, 1961) is a British-American author and entrepreneur.

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CJ E&M

CJ E&M (Hangul: 씨제이이앤엠, an acronym for Cheil Jedang Entertainment & Media) is a South Korean entertainment and media contents company.

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CognoVision

CognoVision Solutions Inc. was a Toronto-based provider of real-time audience measurement and retail intelligence solutions.

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Colombia

Colombia, officially the Republic of Colombia, is a sovereign state largely situated in the northwest of South America, with territories in Central America.

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ComScore

comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.

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Consumer

A consumer is a person or organization that use economic services or commodities.

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Czech Republic

The Czech Republic (Česká republika), also known by its short-form name Czechia (Česko), is a landlocked country in Central Europe bordered by Germany to the west, Austria to the south, Slovakia to the east and Poland to the northeast.

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Demography

Demography (from prefix demo- from Ancient Greek δῆμος dēmos meaning "the people", and -graphy from γράφω graphō, implies "writing, description or measurement") is the statistical study of populations, especially human beings.

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Denmark

Denmark (Danmark), officially the Kingdom of Denmark,Kongeriget Danmark,.

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Diary

A diary is a record (originally in handwritten format) with discrete entries arranged by date reporting on what has happened over the course of a day or other period.

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Digital cable

Digital cable is any type of cable television distribution using digital video compression for distribution.

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Digital media

Digital media are any media that are encoded in machine-readable formats.

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Digital video recorder

A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device.

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Display device

A display device is an output device for presentation of information in visual or tactile form (the latter used for example in tactile electronic displays for blind people).

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Encoder

An encoder is a device, circuit, transducer, software program, algorithm or person that converts information from one format or code to another, for the purposes of standardization, speed or compression.

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Error

An error (from the Latin error, meaning "wandering") is an action which is inaccurate or incorrect.

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Finland

Finland (Suomi; Finland), officially the Republic of Finland is a country in Northern Europe bordering the Baltic Sea, Gulf of Bothnia, and Gulf of Finland, between Norway to the north, Sweden to the northwest, and Russia to the east.

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Forgetting

Forgetting or disremembering is the apparent loss or modification of information already encoded and stored in an individual's long-term memory.

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France

France, officially the French Republic (République française), is a sovereign state whose territory consists of metropolitan France in Western Europe, as well as several overseas regions and territories.

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Germany

Germany (Deutschland), officially the Federal Republic of Germany (Bundesrepublik Deutschland), is a sovereign state in central-western Europe.

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GfK

The GfK SE (established in 1934 as Gesellschaft für Konsumforschung, "Society for Consumer Research") is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos.

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Gross rating point

In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule.

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Hitwise

Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.

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India

India (IAST), also called the Republic of India (IAST), is a country in South Asia.

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Internet

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

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Internet radio audience measurement

Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast.

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Japan

Japan (日本; Nippon or Nihon; formally 日本国 or Nihon-koku, lit. "State of Japan") is a sovereign island country in East Asia.

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Kantar Group

Kantar is the Data Investment Management division of WPP, and one of the world's largest insight, information and consultancy groups.

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Kantar Media Philippines

Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media.

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Kantar TNS

Kantar TNS (formerly known as Taylor Nelson Sofres) is a market research and market information group.

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Kapisanan ng mga Brodkaster ng Pilipinas

The Kapisanan ng mga Brodkaster ng Pilipinas (KBP; Association of Broadcasters of the Philippines) is a broadcast media organization in the Philippines which provides its members broadcasting standards.

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Kazakhstan

Kazakhstan (Qazaqstan,; kəzɐxˈstan), officially the Republic of Kazakhstan (Qazaqstan Respýblıkasy; Respublika Kazakhstan), is the world's largest landlocked country, and the ninth largest in the world, with an area of.

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Lithuania

Lithuania (Lietuva), officially the Republic of Lithuania (Lietuvos Respublika), is a country in the Baltic region of northern-eastern Europe.

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Magazine

A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine).

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Malaysia

Malaysia is a federal constitutional monarchy in Southeast Asia.

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Mareco Index Bosnia

Mareco Index Bosnia (MIB) is public opinion, media and market research company, located in Bosnia and Herzegovina.

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Market (economics)

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

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Market share

Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.

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Médiamétrie

Médiamétrie is a French audience measurement company.

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Media consumption

Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group.

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Media market

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.

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Media multitasking

Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another.

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Metropolitan area

A metropolitan area, sometimes referred to as a metro area or commuter belt, is a region consisting of a densely populated urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing.

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Microphone

A microphone, colloquially nicknamed mic or mike, is a transducer that converts sound into an electrical signal.

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Mobile phone

A mobile phone, known as a cell phone in North America, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area.

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Multimedia

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content.

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Netherlands

The Netherlands (Nederland), often referred to as Holland, is a country located mostly in Western Europe with a population of seventeen million.

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New media

New media are forms of media that are native to computers, computational and relying on computers for re-distribution.

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New Zealand

New Zealand (Aotearoa) is a sovereign island country in the southwestern Pacific Ocean.

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Newspaper

A newspaper is a periodical publication containing written information about current events.

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Niche market

A niche market is the subset of the market on which a specific product is focused.

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Nielsen Audio

Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences.

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Nielsen Media Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers.

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Numeris

Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization.

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OzTAM

OzTAM is an Australian audience measurement research firm that collects and markets television ratings data.

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Pakistan

Pakistan (پاکِستان), officially the Islamic Republic of Pakistan (اِسلامی جمہوریہ پاکِستان), is a country in South Asia.

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People meter

A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.

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Philippines

The Philippines (Pilipinas or Filipinas), officially the Republic of the Philippines (Republika ng Pilipinas), is a unitary sovereign and archipelagic country in Southeast Asia.

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Podcast

A podcast, or generically netcast, is an episodic series of digital audio or video files which a user can download and listen to.

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Poland

Poland (Polska), officially the Republic of Poland (Rzeczpospolita Polska), is a country located in Central Europe.

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Portable People Meter

The Portable People Meter (PPM) is system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable television.

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Portugal

Portugal, officially the Portuguese Republic (República Portuguesa),In recognized minority languages of Portugal: Portugal is the oldest state in the Iberian Peninsula and one of the oldest in Europe, its territory having been continuously settled, invaded and fought over since prehistoric times.

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Radio

Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

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Radio advertisement

In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.

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Radio format

A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station.

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RAJAR

Radio Joint Audience Research Limited (RAJAR) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom.

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Russia

Russia (rɐˈsʲijə), officially the Russian Federation (p), is a country in Eurasia. At, Russia is the largest country in the world by area, covering more than one-eighth of the Earth's inhabited land area, and the ninth most populous, with over 144 million people as of December 2017, excluding Crimea. About 77% of the population live in the western, European part of the country. Russia's capital Moscow is one of the largest cities in the world; other major cities include Saint Petersburg, Novosibirsk, Yekaterinburg and Nizhny Novgorod. Extending across the entirety of Northern Asia and much of Eastern Europe, Russia spans eleven time zones and incorporates a wide range of environments and landforms. From northwest to southeast, Russia shares land borders with Norway, Finland, Estonia, Latvia, Lithuania and Poland (both with Kaliningrad Oblast), Belarus, Ukraine, Georgia, Azerbaijan, Kazakhstan, China, Mongolia and North Korea. It shares maritime borders with Japan by the Sea of Okhotsk and the U.S. state of Alaska across the Bering Strait. The East Slavs emerged as a recognizable group in Europe between the 3rd and 8th centuries AD. Founded and ruled by a Varangian warrior elite and their descendants, the medieval state of Rus arose in the 9th century. In 988 it adopted Orthodox Christianity from the Byzantine Empire, beginning the synthesis of Byzantine and Slavic cultures that defined Russian culture for the next millennium. Rus' ultimately disintegrated into a number of smaller states; most of the Rus' lands were overrun by the Mongol invasion and became tributaries of the nomadic Golden Horde in the 13th century. The Grand Duchy of Moscow gradually reunified the surrounding Russian principalities, achieved independence from the Golden Horde. By the 18th century, the nation had greatly expanded through conquest, annexation, and exploration to become the Russian Empire, which was the third largest empire in history, stretching from Poland on the west to Alaska on the east. Following the Russian Revolution, the Russian Soviet Federative Socialist Republic became the largest and leading constituent of the Union of Soviet Socialist Republics, the world's first constitutionally socialist state. The Soviet Union played a decisive role in the Allied victory in World War II, and emerged as a recognized superpower and rival to the United States during the Cold War. The Soviet era saw some of the most significant technological achievements of the 20th century, including the world's first human-made satellite and the launching of the first humans in space. By the end of 1990, the Soviet Union had the world's second largest economy, largest standing military in the world and the largest stockpile of weapons of mass destruction. Following the dissolution of the Soviet Union in 1991, twelve independent republics emerged from the USSR: Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Armenia, Azerbaijan, Georgia, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and the Baltic states regained independence: Estonia, Latvia, Lithuania; the Russian SFSR reconstituted itself as the Russian Federation and is recognized as the continuing legal personality and a successor of the Soviet Union. It is governed as a federal semi-presidential republic. The Russian economy ranks as the twelfth largest by nominal GDP and sixth largest by purchasing power parity in 2015. Russia's extensive mineral and energy resources are the largest such reserves in the world, making it one of the leading producers of oil and natural gas globally. The country is one of the five recognized nuclear weapons states and possesses the largest stockpile of weapons of mass destruction. Russia is a great power as well as a regional power and has been characterised as a potential superpower. It is a permanent member of the United Nations Security Council and an active global partner of ASEAN, as well as a member of the G20, the Shanghai Cooperation Organisation (SCO), the Council of Europe, the Asia-Pacific Economic Cooperation (APEC), the Organization for Security and Co-operation in Europe (OSCE), and the World Trade Organization (WTO), as well as being the leading member of the Commonwealth of Independent States (CIS), the Collective Security Treaty Organization (CSTO) and one of the five members of the Eurasian Economic Union (EEU), along with Armenia, Belarus, Kazakhstan and Kyrgyzstan.

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Sampling (statistics)

In statistics, quality assurance, and survey methodology, sampling is the selection of a subset (a statistical sample) of individuals from within a statistical population to estimate characteristics of the whole population.

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Saudi Arabia

Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a sovereign Arab state in Western Asia constituting the bulk of the Arabian Peninsula.

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São Paulo

São Paulo is a municipality in the southeast region of Brazil.

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Singapore

Singapore, officially the Republic of Singapore, is a sovereign city-state and island country in Southeast Asia.

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Slovakia

Slovakia (Slovensko), officially the Slovak Republic (Slovenská republika), is a landlocked country in Central Europe.

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Smartphone

A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most, if not all, smartphones also support Wi-Fi.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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South Africa

South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa.

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South Korea

South Korea, officially the Republic of Korea (대한민국; Hanja: 大韓民國; Daehan Minguk,; lit. "The Great Country of the Han People"), is a country in East Asia, constituting the southern part of the Korean Peninsula and lying east to the Asian mainland.

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Spain

Spain (España), officially the Kingdom of Spain (Reino de España), is a sovereign state mostly located on the Iberian Peninsula in Europe.

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Subaudible tone

For the use of subaudible tones in Two-way radio see: CTCSS A subaudible tone is a tone that is used to trigger an automated event at a radio station.

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Subjectivity

Subjectivity is a central philosophical concept, related to consciousness, agency, personhood, reality, and truth, which has been variously defined by sources.

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Sweden

Sweden (Sverige), officially the Kingdom of Sweden (Swedish), is a Scandinavian country in Northern Europe.

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Talk radio

Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music.

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Target rating point

Target rating point for calculation purposes is a device attached to the TV set in a few thousand viewers' houses for judging purposes.

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Television

Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.

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Television advertisement

A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

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Television in the United States

Television is one of the major mass media of the United States.

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Television show

A television show (often simply TV show) is any content produced for broadcast via over-the-air, satellite, cable, or internet and typically viewed on a television set, excluding breaking news, advertisements, or trailers that are typically placed between shows.

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The Beatles

The Beatles were an English rock band formed in Liverpool in 1960.

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Trade association

A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry.

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Turkey

Turkey (Türkiye), officially the Republic of Turkey (Türkiye Cumhuriyeti), is a transcontinental country in Eurasia, mainly in Anatolia in Western Asia, with a smaller portion on the Balkan peninsula in Southeast Europe.

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United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed with some organisations, including the and preferring to use Britain as shorthand for Great Britain is a sovereign country in western Europe.

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United States

The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

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User-generated content

User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system.

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Video content analysis

Video content analysis (also video content analytics, VCA) is the capability of automatically analyzing video to detect and determine temporal and spatial events.

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Video on demand

Video on demand is a programming system which allows users to select and watch/listen to video or audio content such as movies and TV shows whenever they choose, rather than at a scheduled broadcast time, the method that prevailed with over-the-air programming during the 20th century.

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Video Research

is a Japanese marketing research company conducting audience measurement for television and radio.

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Vietnam

Vietnam, officially the Socialist Republic of Vietnam, is the easternmost country on the Indochina Peninsula in Southeast Asia.

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Web traffic

Web traffic is the amount of data sent and received by visitors to a website.

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Website

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

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Audience Measurement, Audience ratings, Audience research, Audience share, Listenership, Radio audience measurement, Ratings (Broadcast), Ratings (broadcast), Ratings point, Share of the audience, TV viewership, TV viewership measurement, Television Rating Point, Television Viewer Rating, Television Viewer Ratings, Television ratings (audience measurement), Television viewership, Viewer ratings, Viewership, Viewing data.

References

[1] https://en.wikipedia.org/wiki/Audience_measurement

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