Burger King advertising and Burger King products

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Difference between Burger King advertising and Burger King products

Burger King advertising vs. Burger King products

Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts.

Advertising Age

Ad Age (or Advertising Age) is a global media brand publishing analysis, news and data on marketing and media.

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Better Business Bureau

The Better Business Bureau (BBB), founded in 1912, is an organization focused on advancing marketplace trust, consisting of 106 independently incorporated local BBB organizations in the United States and Canada, coordinated under the Council of Better Business Bureaus (CBBB) in Arlington, Virginia.

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Brad Blum

Brad Blum, born 1953, was the CEO of Burger King from December 2002 to July 2, 2004.

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Burger King

Burger King (BK) is an American global chain of hamburger fast food restaurants.

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Center for Science in the Public Interest

The Center for Science in the Public Interest (CSPI) is a Washington, D.C.-based non-profit watchdog and consumer advocacy group that advocates for safer and healthier foods.

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Crispin Porter + Bogusky

Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an advertising agency that currently employs around 700 people.

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Fast food restaurant

A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service.

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Great Recession

The Great Recession was a period of general economic decline observed in world markets during the late 2000s and early 2010s.

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Hungry Jack's

Hungry Jack's Pty Ltd is an Australian fast food franchise of Burger King Corporation.

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KFC

KFC, until 1991 known as Kentucky Fried Chicken, is an American fast food restaurant chain that specializes in fried chicken.

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Preadolescence

Preadolescence, also known as pre-teen or tween, is a stage of human development following early childhood and preceding adolescence.

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Tie-in

A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property.

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TPG Capital

TPG Capital (abbrev. for Texas Pacific Group) is an American investment company.

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Whopper

The Whopper is the signature sandwich and an associated product line sold by international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's.

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Yum! Brands

Yum! Brands, Inc., or Yum! and formerly Tricon Global Restaurants, Inc., is an American fast food company.

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