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15 relations: Advertising, Advertising agency, American Association of Advertising Agencies, Association of National Advertisers, Copy testing, David Ogilvy (businessman), Engagement marketing, Marketing, Marketing research, Mass media, Media proprietor, Peer review, Periodical literature, Public service announcement, Trade association.
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising agency
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
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American Association of Advertising Agencies
The American Association of Advertising Agencies (AAAA or 4A's) is an American advertising agency trade association.
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Association of National Advertisers
The Association of National Advertisers (ANA) is a representative body for the marketing community in the United States.
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Copy testing
Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior.
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David Ogilvy (businessman)
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising.
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Engagement marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
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Marketing
Marketing is the study and management of exchange relationships.
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Marketing research
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
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Mass media
The mass media is a diversified collection of media technologies that reach a large audience via mass communication.
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Media proprietor
A media proprietor, media mogul or media tycoon refers to a successful entrepreneur or businessperson who controls, through personal ownership or via a dominant position in any media related company or enterprise, media consumed by a large number of individuals.
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Peer review
Peer review is the evaluation of work by one or more people of similar competence to the producers of the work (peers).
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Periodical literature
Periodical literature (also called a periodical publication or simply a periodical) is a published work that appears in a new edition on a regular schedule.
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Public service announcement
A public service announcement (PSA), or public service ad, is a message in the public interest disseminated without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
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Trade association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry.
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Journal of Advertising Research.
References
[1] https://en.wikipedia.org/wiki/Advertising_Research_Foundation
