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47 relations: Advertising network, AOL, Behavioral analytics, Behavioral retargeting, Brand, Canadian Internet Policy and Public Interest Clinic, Canadians, Click analytics, Consumer, Consumer behaviour, Contextual advertising, Conversion marketing, Demography, Digital footprint, E-commerce, Electronic publishing, Facebook, Facebook Beacon, Forensic profiling, FTC regulation of behavioral advertising, Google, HTTP cookie, In re DoubleClick, Meglena Kuneva, Microsoft, Multivariate testing in marketing, Online advertising, Permission marketing, Persona, Personalization, Personalized marketing, Privacy, Privacy Commissioner of Canada, Profiling (information science), Quantcast, Reality mining, Software development, Targeted advertising, UC Berkeley School of Law, University of Ottawa, University of Pennsylvania, User profile, Web analytics, Web navigation, Website visitor tracking, Yahoo!, Zombie cookie.
Advertising network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements.
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AOL
AOL (formerly a company known as AOL Inc., originally known as America Online, and stylized as Aol.) is a web portal and online service provider based in New York.
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Behavioral analytics
Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT.
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Behavioral retargeting
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
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Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
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Canadian Internet Policy and Public Interest Clinic
The Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC) is a legal clinic at the University of Ottawa focused on maintaining fair and balanced policy making in Canada related to technology.
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Canadians
Canadians (Canadiens / Canadiennes) are people identified with the country of Canada.
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Click analytics
Click analytics is a special type of web analytics that gives special attention to clicks (Point-and-click) which constitute the first stage in the conversion funnel.
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Consumer
A consumer is a person or organization that use economic services or commodities.
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Consumer behaviour
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
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Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.
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Conversion marketing
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions--that is, site visitors who are paying customers.
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Demography
Demography (from prefix demo- from Ancient Greek δῆμος dēmos meaning "the people", and -graphy from γράφω graphō, implies "writing, description or measurement") is the statistical study of populations, especially human beings.
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Digital footprint
Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions and communications that are manifested on the Internet or on digital devices.
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E-commerce
E-commerce is the activity of buying or selling of products on online services or over the Internet.
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Electronic publishing
Electronic publishing (also referred to as e-publishing or digital publishing or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues.
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Facebook is an American online social media and social networking service company based in Menlo Park, California.
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Facebook Beacon
Beacon formed part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends.
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Forensic profiling
Forensic profiling is the study of trace evidence in order to develop information which can be used by police authorities.
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FTC regulation of behavioral advertising
The United States Federal Trade Commission (FTC) has been involved in oversight of the behavioral targeting techniques used by online advertisers since the mid-1990s.
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Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
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HTTP cookie
An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.
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In re DoubleClick
In re DoubleClick Inc.
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Meglena Kuneva
Meglena Shtilianova Kuneva (Меглена Щилиянова Кунева; born 22 June 1957) is a Bulgarian and EU politician.
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Microsoft
Microsoft Corporation (abbreviated as MS) is an American multinational technology company with headquarters in Redmond, Washington.
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Multivariate testing in marketing
In marketing, multivariate testing or multi-variable testing techniques apply statistical hypothesis testing on multi-variable systems, typically consumers on websites.
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Online advertising
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
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Permission marketing
Permission marketing is a concept introduced in a book of the same name in 1999 by marketing guru Seth Godin.
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Persona
A persona (plural personae or personas), in the word's everyday usage, is a social role or a character played by an actor.
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Personalization
Personalization, broadly known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.
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Personalized marketing
Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
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Privacy
Privacy is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively.
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Privacy Commissioner of Canada
The Privacy Commissioner of Canada is a non-partisan ombudsman and officer of the Parliament of Canada that investigates complaints filed by Canadians who feel their privacy rights have been violated and reports to Parliament on whether there has been a violation of the Privacy Act, which deals with personal information held by the Government of Canada, or the Personal Information Protection and Electronic Documents Act (PIPEDA), which deals with personal information held in federally regulated private sector industries.
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Profiling (information science)
In information science, profiling refers to the process of construction and application of user profiles generated by computerized data analysis.
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Quantcast
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights & measurement. The company claims that it has accurate audience measurement to over 100 million web destinations.Are You Building A 21st Century Brand? Rte.ie (2018-04-05). Retrieved on 2018-05-24. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
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Reality mining
Reality mining is the collection and analysis of machine-sensed environmental data pertaining to human social behavior, with the goal of identifying predictable patterns of behavior.
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Software development
Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components.
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Targeted advertising
Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.
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UC Berkeley School of Law
The University of California, Berkeley, School of Law, commonly called Berkeley Law and Boalt Hall, is one of 14 schools and colleges at the University of California, Berkeley.
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University of Ottawa
The University of Ottawa (uOttawa or U of O) (Université d'Ottawa) is a bilingual public research university in Ottawa, Ontario, Canada.
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University of Pennsylvania
The University of Pennsylvania (commonly known as Penn or UPenn) is a private Ivy League research university located in University City section of West Philadelphia.
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User profile
A user profile is a visual display of personal data associated with a specific user, or a customized desktop environment.
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Web analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
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Web navigation
Web navigation refers to the process of navigating a network of information resources in the World Wide Web, which is organized as hypertext or hypermedia.
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Website visitor tracking
Website visitor tracking (WVT) is an aspect of Web analytics and deals with the analysis of visitor behaviour on a website.
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Yahoo!
Yahoo! is a web services provider headquartered in Sunnyvale, California and wholly owned by Verizon Communications through Oath Inc..
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Zombie cookie
A zombie cookie is an HTTP cookie that is recreated after deletion.
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Behavioral Targeting, Behavioral advertising, Behavioral marketing, Behavioural advertising, Behavioural marketing, Behavioural targeting, Interest-based advertising, Online Behavioral Advertising, Online behavioural advertising, Online targeted advertising.
References
[1] https://en.wikipedia.org/wiki/Behavioral_targeting
