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Co-marketing

Index Co-marketing

Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. [1]

28 relations: Advertising, Co-creation, Co-promotion, Commodity, Communication, Company, Compass, Cost, Customer, Demand, Distribution (marketing), Economic policy, Economy, Ethics, International, Law, Location, Marketing, Marketing channel, Marketing mix, Nation, Politics, Price, Product (business), Profit (economics), Promotion (marketing), Social, Weather.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Co-creation

Co-creation is a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.

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Co-promotion

Co-promotion is a marketing practice that allows two or more companies to combine their sales force in order to promote a product under the same brand name and price with a single marketing strategy.

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Commodity

In economics, a commodity is an economic good or service that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.

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Communication

Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

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Company

A company, abbreviated as co., is a legal entity made up of an association of people for carrying on a commercial or industrial enterprise.

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Compass

A compass is an instrument used for navigation and orientation that shows direction relative to the geographic cardinal directions (or points).

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Cost

In production, research, retail, and accounting, a cost is the value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore.

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Customer

In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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Demand

In economics, demand is the quantities of a commodity or a service that people are willing and able to buy at various prices, over a given period of time.

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Distribution (marketing)

Distribution (or place) is one of the four elements of the marketing mix.

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Economic policy

The economic policy of governments covers the systems for setting levels of taxation, government budgets, the money supply and interest rates as well as the labour market, national ownership, and many other areas of government interventions into the economy.

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Economy

An economy (from Greek οίκος – "household" and νέμoμαι – "manage") is an area of the production, distribution, or trade, and consumption of goods and services by different agents.

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Ethics

Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct.

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International

International mostly means something (a company, language, or organization) involving more than a single country.

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Law

Law is a system of rules that are created and enforced through social or governmental institutions to regulate behavior.

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Location

The terms location and place in geography are used to identify a point or an area on the Earth's surface or elsewhere.

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Marketing

Marketing is the study and management of exchange relationships.

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Marketing channel

A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

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Marketing mix

The marketing mix (also known as the 4 Ps) is a foundation model in marketing.

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Nation

A nation is a stable community of people, formed on the basis of a common language, territory, economic life, ethnicity or psychological make-up manifested in a common culture.

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Politics

Politics (from Politiká, meaning "affairs of the cities") is the process of making decisions that apply to members of a group.

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Price

In ordinary usage, a price is the quantity of payment or compensation given by one party to another in return for one unit of goods or services.

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Product (business)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

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Profit (economics)

In economics, profit in the accounting sense of the excess of revenue over cost is the sum of two components: normal profit and economic profit.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Social

Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.

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Weather

Weather is the state of the atmosphere, describing for example the degree to which it is hot or cold, wet or dry, calm or stormy, clear or cloudy.

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Redirects here:

Comarketing, Cooperate marketing.

References

[1] https://en.wikipedia.org/wiki/Co-marketing

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