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75 relations: Africa, Amazon (company), American Marketing Association, Asia-Pacific, B2B e-commerce, Business-to-business, Choice modelling, Clipboard, Competition, Competitor analysis, ComScore, Data analysis, Demography, Developed country, Dunnhumby, E-commerce, Entrepreneurship, Europe, Facebook, Firmographics, Gartner, GfK, Golden Age of Radio, Growth factor, IMS Health, Initial public offering, International finance, Internet service provider, Inward investment, Ipsos, Ipsos MORI, IRI (company), Kantar Group, Kantar TNS, Latin America, LinkedIn, Market information systems, Market segmentation, Market trend, Marketing effectiveness, Marketing mix modeling, Marketing research, Marketplace, Middle East, Millennials, Millward Brown, Mobile commerce, Mystery shopping, Nielsen Corporation, Nielsen Holdings, ..., North America, Pacific Ocean, Peter Drucker, Psychographics, Qualitative marketing research, Qualitative research, Quantitative marketing research, Quantitative research, Retail, Risk analysis (business), S.A. (corporation), Secondary research, Small Business Administration, Social media, Strategic management, SWOT analysis, T-Systems, Target market, Technographic segmentation, The NPD Group, Trade, United States, United States dollar, Westat, YouTube. Expand index (25 more) »
Africa
Africa is the world's second largest and second most-populous continent (behind Asia in both categories).
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Amazon (company)
Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994.
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American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.
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Asia-Pacific
Asia-Pacific or Asia Pacific (abbreviated as APAC, Asia-Pac, AsPac, APJ, JAPA or JAPAC) is the part of the world in or near the Western Pacific Ocean.
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B2B e-commerce
B2B e-commerce (also written as e-Commerce, eCommerce or similar variants), short for business-to-business, electronic commerce, is selling products or services between businesses through the internet via an online sales portal.
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Business-to-business
Business-to-business (B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another.
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Choice modelling
Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts.
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Clipboard
A clipboard is a thin, rigid board with a clip at the top for holding paper in place.
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Competition
Competition is, in general, a contest or rivalry between two or more entities, organisms, animals, individuals, economic groups or social groups, etc., for territory, a niche, for scarce resources, goods, for mates, for prestige, recognition, for awards, for group or social status, or for leadership and profit.
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Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
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ComScore
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.
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Data analysis
Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.
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Demography
Demography (from prefix demo- from Ancient Greek δῆμος dēmos meaning "the people", and -graphy from γράφω graphō, implies "writing, description or measurement") is the statistical study of populations, especially human beings.
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Developed country
A developed country, industrialized country, more developed country, or "more economically developed country" (MEDC), is a sovereign state that has a highly developed economy and advanced technological infrastructure relative to other less industrialized nations.
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Dunnhumby
Dunnhumby is a UK-based customer science company.
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E-commerce
E-commerce is the activity of buying or selling of products on online services or over the Internet.
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Entrepreneurship
Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business.
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Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere.
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Facebook is an American online social media and social networking service company based in Menlo Park, California.
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Firmographics
Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations.
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Gartner
Gartner, Inc. is a global research and advisory firm providing insights, advice, and tools for leaders in IT, Finance, HR, Customer Service and Support, Legal and Compliance, Marketing, Sales, and Supply Chain functions across the world.
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GfK
The GfK SE (established in 1934 as Gesellschaft für Konsumforschung, "Society for Consumer Research") is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos.
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Golden Age of Radio
The old-time radio era, sometimes referred to as the Golden Age of Radio, was an era of radio programming in the United States during which radio was the dominant electronic home entertainment medium.
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Growth factor
A growth factor is a naturally occurring substance capable of stimulating cellular growth, proliferation, healing, and cellular differentiation.
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IMS Health
IMS Health is an American company that provides information,services and technology for the healthcare industry.
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Initial public offering
Initial public offering (IPO) or stock market launch is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (individual) investors; an IPO is underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges.
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International finance
International finance (also referred to as international monetary economics or international macroeconomics) is the branch of financial economics broadly concerned with monetary and macroeconomic interrelations between two or more countries.
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Internet service provider
An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet.
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Inward investment
Inward investment is the injection of money from an external source into a region, in order to purchase capital goods for a branch of a corporation to locate or develop its presence in the region.
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Ipsos
Ipsos Group S.A. is a global market research and a consulting firm with worldwide headquarters in Paris, France.
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Ipsos MORI
Ipsos MORI is a market research organisation in the United Kingdom.
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IRI (company)
IRI is an American market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry.
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Kantar Group
Kantar is the Data Investment Management division of WPP, and one of the world's largest insight, information and consultancy groups.
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Kantar TNS
Kantar TNS (formerly known as Taylor Nelson Sofres) is a market research and market information group.
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Latin America
Latin America is a group of countries and dependencies in the Western Hemisphere where Spanish, French and Portuguese are spoken; it is broader than the terms Ibero-America or Hispanic America.
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LinkedIn is a business and employment-oriented service that operates via websites and mobile apps.
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Market information systems
Market information systems (otherwise known as market intelligence systems, market information services, or MIS, and not to be confused with management information systems) are information systems used in gathering, analyzing and disseminating information about prices and other information relevant to farmers, animal rearers, traders, processors and others involved in handling agricultural products.
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Market segmentation
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
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Market trend
A market trend is a perceived tendency of financial markets to move in a particular direction over time.
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Marketing effectiveness
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.
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Marketing mix modeling
Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics.
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Marketing research
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
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Marketplace
A market, or marketplace, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods.
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Middle East
The Middle Easttranslit-std; translit; Orta Şərq; Central Kurdish: ڕۆژھەڵاتی ناوین, Rojhelatî Nawîn; Moyen-Orient; translit; translit; translit; Rojhilata Navîn; translit; Bariga Dhexe; Orta Doğu; translit is a transcontinental region centered on Western Asia, Turkey (both Asian and European), and Egypt (which is mostly in North Africa).
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Millennials
Millennials (also known as Generation Y) are the generational demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.
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Millward Brown
Millward Brown is a British multinational market research firm focused on advertising effectiveness, strategic communication, media and brand equity research.
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Mobile commerce
The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." Mobile commerce is worth US$230 billion, with Asia representing almost half of the market, and has been forecast to reach US$700 billion in 2017.
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Mystery shopping
Mystery shopping (related terms: mystery consumer, secret shopper) is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.
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Nielsen Corporation
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States.
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Nielsen Holdings
Nielsen Holdings PLC (formerly known as Nielsen N.V.) is a global information, data and measurement company with headquarters in the U.K..
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North America
North America is a continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere; it is also considered by some to be a northern subcontinent of the Americas.
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Pacific Ocean
The Pacific Ocean is the largest and deepest of Earth's oceanic divisions.
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Peter Drucker
Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation.
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Psychographics
Psychographics can be defined as a qualitative methodology used to describe consumers on psychological attributes.
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Qualitative marketing research
Qualitative marketing research involves a natural or observational abnormal pangit examination of the philosophies that govern consumer behavior.
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Qualitative research
Qualitative research is a scientific method of observation to gather non-numerical data.
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Quantitative marketing research
Quantitative marketing research is the application of quantitative research techniques to the field of marketing.
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Quantitative research
In natural sciences and social sciences, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques.
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Retail
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.
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Risk analysis (business)
Risk analysis is a technique used to identify and assess factors that may jeopardize the success of a project or achieving a goal.
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S.A. (corporation)
S.A. (and variants) designates a type of corporation in countries that mostly employ civil law.
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Secondary research
Secondary research involves the summary, collation and/or synthesis of existing research.
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Small Business Administration
The Small Business Administration (SBA) is a United States government agency that provides support to entrepreneurs and small businesses.
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Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
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Strategic management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.
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SWOT analysis
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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T-Systems
T-Systems is a German global IT services and consulting company headquartered in Frankfurt.
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Target market
A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.
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Technographic segmentation
Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.
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The NPD Group
The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966 and based in Port Washington, New York.
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Trade
Trade involves the transfer of goods or services from one person or entity to another, often in exchange for money.
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United States
The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.
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United States dollar
The United States dollar (sign: $; code: USD; also abbreviated US$ and referred to as the dollar, U.S. dollar, or American dollar) is the official currency of the United States and its insular territories per the United States Constitution since 1792.
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Westat
Westat is an employee-owned professional services corporation located in Rockville, Maryland, USA.
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YouTube
YouTube is an American video-sharing website headquartered in San Bruno, California.
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References
[1] https://en.wikipedia.org/wiki/Market_research
