Brand alliances

Brand alliances is a branding strategy used in a business alliance. ^[1]

5 relations: Arthur Treacher's, Co-branding, Outline of marketing, Swedish Fish, White Castle (restaurant).

Arthur Treacher's

Arthur Treacher's Fish & Chips is a fast food seafood restaurant chain.

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Co-branding

Co-branding, is a marketing strategy that involves strategic alliance of multiple brand names jointly used on single product or service.

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The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.

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Swedish Fish

Swedish Fish is a fish-shaped chewy candy, originally developed by the Swedish candy producer Malaco in the late 1950s for the U.S. market.

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White Castle (restaurant)

White Castle is an American regional hamburger restaurant chain in the Midwestern and Mid-Atlantic regions of the United States.

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Redirects here:

Cobrands.

References

[1] https://en.wikipedia.org/wiki/Brand_alliances

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