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48 relations: Ad tracking, Adcept, Advertising, Advertising agency, Advertising management, Advertising media selection, Advertising Research Foundation, AIDA (marketing), Ameritest, AttentionTracking, Brand, Brand awareness, Brand management, Brand preference, Communicus, Consumer behaviour, Copy testing, Cross-sectional data, DAGMAR marketing, Daniel Starch, David Ogilvy (businessman), Digital media, Effective frequency, General Electric, George Gallup, Global marketing, Guerrilla marketing, Impulse purchase, Infomercial, Kellogg's, Marketing, Marketing communications, Marketing research, Mass media, Media planning, Motivation, New media, Panel analysis, Positioning (marketing), Promotion (marketing), Promotional mix, Reach (advertising), Selective perception, Shock advertising, Television advertisement, University of Minnesota, Viral marketing, Web analytics.
Ad tracking
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.
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Adcept
An Adcept is a tool used in marketing & advertising development to test creative ideas or brand positionings.
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Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising agency
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
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Advertising management
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.
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Advertising media selection
Advertising media selection is the process of choosing the most efficient media for an advertising campaign.
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Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media.
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AIDA (marketing)
AIDA is an acronym that stands for Attention, Interest, Desire and Action.
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Ameritest
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions.
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AttentionTracking
AttentionTracking is an attention measurement procedure.
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Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
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Brand awareness
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.
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Brand management
In marketing, brand management is the analysis and planning on how that brand is perceived in the market.
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Brand preference
Brand preference is strongly linked to brand choice that can influence the consumer decision making and activate brand purchase.
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Communicus
Communicus is an international advertising research firm that has contributed significantly to the field of advertising, and to the body of learning about advertising.
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Consumer behaviour
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
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Copy testing
Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior.
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Cross-sectional data
Cross-sectional data, or a cross section of a study population, in statistics and econometrics is a type of data collected by observing many subjects (such as individuals, firms, countries, or regions) at the same point of time, or without regard to differences in time.
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DAGMAR marketing
Defining Advertising Goals for Measured Advertising Results abbr.
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Daniel Starch
Daniel Starch (1883–1979) was an American psychologist and marketing researcher.
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David Ogilvy (businessman)
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising.
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Digital media
Digital media are any media that are encoded in machine-readable formats.
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Effective frequency
In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.
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General Electric
General Electric Company (GE) is an American multinational conglomerate incorporated in New York and headquartered in Boston, Massachusetts.
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George Gallup
George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
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Global marketing
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
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Guerrilla marketing
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.
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Impulse purchase
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase.
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Infomercial
An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website.
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Kellogg's
Kellogg's is a DBA for the Kellogg Company, an American multinational food-manufacturing company headquartered in Battle Creek, Michigan, United States.
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Marketing
Marketing is the study and management of exchange relationships.
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Marketing communications
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
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Marketing research
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
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Mass media
The mass media is a diversified collection of media technologies that reach a large audience via mass communication.
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Media planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
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Motivation
Motivation is the reason for people's actions, desires, and needs.
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New media
New media are forms of media that are native to computers, computational and relying on computers for re-distribution.
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Panel analysis
Panel (data) analysis is a statistical method, widely used in social science, epidemiology, and econometrics to analyze two-dimensional (typically cross sectional and longitudinal) panel data.
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Positioning (marketing)
Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
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Promotional mix
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.
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Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
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Selective perception
Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs.
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Shock advertising
Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals".
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Television advertisement
A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.
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University of Minnesota
The University of Minnesota, Twin Cities (often referred to as the University of Minnesota, Minnesota, the U of M, UMN, or simply the U) is a public research university in Minneapolis and Saint Paul, Minnesota.
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Viral marketing
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.
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Web analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
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References
[1] https://en.wikipedia.org/wiki/Advertising_research
