Concept testing

Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. ^[1]

5 relations: Cognitive pretesting, Market (economics), Marketing research, Proof of concept, Qualitative marketing research.

Cognitive pretesting

Cognitive pretesting, or cognitive interviewing, is a field research method where data is collected on how the subject answers interview questions.

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Market (economics)

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

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Marketing research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

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Proof of concept

Proof of concept (PoC) is a realization of a certain method or idea in order to demonstrate its feasibility, or a demonstration in principle with the aim of verifying that some concept or theory has practical potential.

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Qualitative marketing research

Qualitative marketing research involves a natural or observational abnormal pangit examination of the philosophies that govern consumer behavior.

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References

[1] https://en.wikipedia.org/wiki/Concept_testing

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