Concept testing

Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. ^[1]

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Table of Contents

1. 5 relations: Cognitive pretesting, Market (economics), Marketing research, Proof of concept, Qualitative marketing research.

2. Aptitude
3. Innovation economics

Cognitive pretesting

Cognitive pretesting, or cognitive interviewing, is a field research method where data is collected on how the subject answers interview questions.

See Concept testing and Cognitive pretesting

Market (economics)

In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange.

See Concept testing and Market (economics)

Marketing research

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

See Concept testing and Marketing research

Proof of concept

Proof of concept (POC or PoC), also known as proof of principle, is a realization of a certain idea, method or principle in order to demonstrate its feasibility, or viability, or a demonstration in principle with the aim of verifying that some concept or theory has practical potential.

See Concept testing and Proof of concept

Qualitative marketing research

Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. Concept testing and Qualitative marketing research are market research.

See Concept testing and Qualitative marketing research

See also

Aptitude

• Age-related mobility disability
• Analytic reasoning
• Aptitude
• Childhood development of fine motor skills
• Concept testing
• Creativity
• Eddy Test
• Fine motor skill
• Gracefulness
• Graphicacy
• Ideation (creative process)
• In-basket test
• Inductive reasoning aptitude
• Job interview
• John Bissell Carroll
• Johnson O'Connor
• Language-learning aptitude
• Modern Language Aptitude Test
• Observation
• Spatial visualization ability
• Test market
• Tonal memory
• Verbal reasoning
• Wiesen Test of Mechanical Aptitude

Innovation economics

• Chain-linked model
• Clusters of Innovation
• Commercial intelligence
• Commercialization
• Competitive intelligence
• Concept testing
• Creative destruction
• Creativity
• Demand articulation
• Diffusion of innovations
• Early adopter
• Eco-innovation
• European Defence Fund
• Evolutionary economics
• Funding of science
• Gartner hype cycle
• Ideation (creative process)
• Innovation
• Innovation economics
• Innovation system
• Korea Institute for Advancement of Technology
• Leapfrogging
• Neo-Schumpeterian economics
• Open Innovations
• Product innovation
• Quadruple and quintuple innovation helix framework
• Regional innovation system
• Reverse innovation
• Science policy
• Service innovation
• Skunkworks project
• Technology acceptance model
• Technology adoption life cycle
• Technology governance
• Technology life cycle
• Technology policy
• Triple helix model of innovation
• University technology transfer offices

References

[1] https://en.wikipedia.org/wiki/Concept_testing

Also known as Concept Test, Market testing, Market-testing.

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