Angel dusting

Angel dusting is the misleading marketing practice of including a minuscule amount of an active ingredient in a cosmetic, cosmeceutical, dietary supplement, food product, or nutraceutical, insufficient to give any measurable benefit. ^[1]

10 relations: Active ingredient, Advertising slogan, Cosmeceutical, Cosmetics, Dietary supplement, Food, Homeopathy, List of topics characterized as pseudoscience, Marketing, Nutraceutical.

Active ingredient

An active ingredient (AI) is the ingredient in a pharmaceutical drug that is biologically active.

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Advertising slogan

Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company’s marketing strategy.

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Cosmeceutical

Cosmeceuticals are cosmetic products with bioactive ingredients purported to have medical benefits.

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Cosmetics

Cosmetics are substances or products used to enhance or alter the appearance of the face or fragrance and texture of the body.

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Dietary supplement

A dietary supplement is a manufactured product intended to supplement the diet when taken by mouth as a pill, capsule, tablet, or liquid.

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Food

Food is any substance consumed to provide nutritional support for an organism.

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Homeopathy

Homeopathy or homœopathy is a system of alternative medicine developed in 1796 by Samuel Hahnemann, based on his doctrine of like cures like (similia similibus curentur), a claim that a substance that causes the symptoms of a disease in healthy people would cure similar symptoms in sick people.

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List of topics characterized as pseudoscience

This is a list of topics that have, at one point or another in their history, been characterized as pseudoscience by academics or researchers.

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Marketing

Marketing is the study and management of exchange relationships.

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Nutraceutical

A Nutraceutical is a pharmaceutical-grade and standardized nutrient.

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References

[1] https://en.wikipedia.org/wiki/Angel_dusting

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