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111 relations: A List Apart, Algorithm, Aliweb, AltaVista, Backlink, Baidu, Bing (search engine), Bing Webmaster Tools, Black hat, Blogger (service), BMW, Canonical link element, Cloaking, CNET, Conversion marketing, Cory Doctorow, Danny Sullivan (technologist), Digital marketing, Discoverability, DMOZ, DNSBL, Flash animation, Forbes, Gaming the system, Google, Google Hummingbird, Google I/O, Google Panda, Google Penguin, Google Search, Google Search Console, Grey hat, Hitwise, HTML, HTML element, HTTP 301, Image retrieval, Inc. (magazine), Infoseek, Inktomi, Internet, IP address, JavaScript, Jill Whalen, Keyword density, Keyword research, Larry Page, Link building, Link farm, List of academic databases and search engines, ..., List of search engines, Local search (Internet), Local search engine optimisation, Matt Cutts, Meta element, Mobile search, Naver, Nofollow, Organic search, PageRank, Pay-per-click, Progressive enhancement, Return on investment, Ricoh, Robots exclusion standard, Root directory, San Jose, California, Search engine indexing, Search engine marketing, Search engine optimization, Search engine results page, Search Engine Watch, Search neutrality, Sergey Brin, Seznam.cz, Site map, Sitemaps, Spamdexing, Span and div, Stanford University, StatCounter, The Guardian, The New York Times, The Wall Street Journal, Top-level domain, Tortious interference, Trackback submitter, Traffic Power, Translation, United States District Court for the Northern District of California, URL, URL normalization, User intent, Vertical search, Video search engine, Web accessibility, Web analytics, Web crawler, Web hosting service, Web page, Web search engine, Webmaster, Website, Website promotion, White hat (computer security), Wired (magazine), World Wide Web, Yahoo!, Yahoo! Directory, Yahoo! Japan, Yandex. Expand index (61 more) »
A List Apart
A List Apart is a webzine that explores the design, development, and meaning of web content, with a special focus on web standards and best practices.
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Algorithm
In mathematics and computer science, an algorithm is an unambiguous specification of how to solve a class of problems.
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Aliweb
ALIWEB (Archie Like Indexing for the WEB) is considered the first Web search engine, as its predecessors were either built with different purposes (the Wanderer, Gopher) or were literally just indexers (Archie, Veronica and Jughead).
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AltaVista
AltaVista was a Web search engine established in 1996.
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Backlink
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent).
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Baidu
Baidu, Inc. (anglicized), incorporated on 18 January 2000, is a Chinese multinational technology company specializing in Internet-related services and products, and artificial intelligence, headquartered at the Baidu Campus in Beijing's Haidian District.
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Bing (search engine)
Bing is a web search engine owned and operated by Microsoft.
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Bing Webmaster Tools
Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler.
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Black hat
A black hat hacker (or black-hat hacker) is a hacker who "violates computer security for little reason beyond maliciousness or for personal gain".
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Blogger (service)
Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries.
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BMW
BMW (Bayerische Motoren Werke in German, or Bavarian Motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
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Canonical link element
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page as part of search engine optimization.
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Cloaking
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser.
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CNET
CNET (stylized as c|net) is an American media website that publishes reviews, news, articles, blogs, podcasts and videos on technology and consumer electronics globally.
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Conversion marketing
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions--that is, site visitors who are paying customers.
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Cory Doctorow
Cory Efram Doctorow (born July 17, 1971) is a Canadian-British on his wife, Alice Taylor's Twitter stream, 12 August 2011 blogger, journalist, and science fiction author who serves as co-editor of the blog Boing Boing.
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Danny Sullivan (technologist)
Danny Sullivan is an American technologist, journalist, and entrepreneur.
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Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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Discoverability
Discoverability is the degree to which of something, especially a piece of content or information, can be found in a search of a file, database, or other information system.
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DMOZ
DMOZ (from directory.mozilla.org, an earlier domain name) was a multilingual open-content directory of World Wide Web links.
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DNSBL
A Domain Name System-based Blackhole List (DNSBL) or Real-time Blackhole List (RBL) is an effort to stop email spamming.
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Flash animation
Adobe Flash animation or Adobe Flash cartoon is an animated film that is created with the Adobe Flash platform or similar animation software and often distributed in the SWF file format.
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Forbes
Forbes is an American business magazine.
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Gaming the system
Gaming the system (also gaming the rules, bending the rules, abusing the system, cheating the system, milking the system, playing the system, or working the system) can be defined as using the rules and procedures meant to protect a system in order, instead, to manipulate the system for a desired outcome.
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Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
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Google Hummingbird
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013.
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Google I/O
Google I/O (simply I/O) is an annual developer conference held by Google in Mountain View, California.
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Google Panda
Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011.
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Google Penguin
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012.
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Google Search
Google Search, commonly referred to as Google Web Search or simply Google, is a web search engine developed by Google.
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Google Search Console
Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters.
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Grey hat
The term "grey hat", alternatively spelled as "greyhat" or "gray hat", refers to a computer hacker or computer security expert who may sometimes violate laws or typical ethical standards, but does not have the malicious intent typical of a black hat hacker.
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Hitwise
Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.
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HTML
Hypertext Markup Language (HTML) is the standard markup language for creating web pages and web applications.
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HTML element
An HTML element is an individual component of an HTML document or web page, once this has been parsed into the Document Object Model.
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HTTP 301
The HTTP response status code 301 Moved Permanently is used for permanent URL redirection, meaning current links or records using the URL that the response is received for should be updated.
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Image retrieval
An image retrieval system is a computer system for browsing, searching and retrieving images from a large database of digital images.
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Inc. (magazine)
Inc. is an American weekly magazine which publishes about small businesses and startups.
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Infoseek
Infoseek was a popular internet search engine founded in 1994 by Steve Kirsch.
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Inktomi
Inktomi Corporation was a company that provided software for Internet service providers (ISPs).
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Internet
The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.
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IP address
An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.
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JavaScript
JavaScript, often abbreviated as JS, is a high-level, interpreted programming language.
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Jill Whalen
Jill Whalen was a search engine optimization (SEO) consultant, speaker and writer.
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Keyword density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
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Keyword research
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
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Larry Page
Lawrence Edward Page (born March 26, 1973) is an American computer scientist and Internet entrepreneur who co-founded Google with Sergey Brin.
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Link building
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
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Link farm
On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.
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List of academic databases and search engines
This page contains a representative list of major databases and search engines useful in an academic setting for finding and accessing articles in academic journals, repositories, archives, or other collections of scientific and other articles.
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List of search engines
This is a list of search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites that have a search facility for online databases.
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Local search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.
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Local search engine optimisation
Local search engine optimization (Local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
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Matt Cutts
Matthew Cutts (born 1972 or 1973) is an American software engineer.
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Meta element
Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page.
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Mobile search
Mobile search is an evolving branch of information retrieval services that is centered on the convergence of mobile platforms and mobile phones, or that it can be used to tell information about something and other mobile devices.
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Naver
Naver (Hangul: 네이버) IPA: nəvɛ́:r is a South Korean online platform operated by Naver Corporation.
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Nofollow
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index.
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Organic search
Organic search is a method for entering one or several search terms as a single string of text into a search engine.
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PageRank
PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results.
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Pay-per-click
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
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Progressive enhancement
Progressive enhancement is a strategy for web design that emphasizes core webpage content first.
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Return on investment
Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.
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Ricoh
is a Japanese multinational imaging and electronics company.
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Robots exclusion standard
The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.
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Root directory
In a computer file system, and primarily used in the Unix and Unix-like operating systems, the root directory is the first or top-most directory in a hierarchy.
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San Jose, California
San Jose (Spanish for 'Saint Joseph'), officially the City of San José, is an economic, cultural, and political center of Silicon Valley and the largest city in Northern California.
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Search engine indexing
Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval.
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Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
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Search engine optimization
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
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Search engine results page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.
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Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing.
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Search neutrality
Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance.
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Sergey Brin
Sergey Mikhaylovich Brin (Серге́й Миха́йлович Брин; born August 21, 1973) is a Russian-born American computer scientist and internet entrepreneur.
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Seznam.cz
Seznam.cz (or just Seznam, which means directory in English) is a web portal and search engine in the Czech Republic.
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Site map
A site map (or sitemap) is a list of pages of a web site.
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Sitemaps
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.
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Spamdexing
In digital marketing and online advertising, spamdexing (also known as search engine spam, search engine poisoning, black-hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes.
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Span and div
In HTML, span and div elements are used to define parts of a document so that they are identifiable when a unique classification is necessary.
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Stanford University
Stanford University (officially Leland Stanford Junior University, colloquially the Farm) is a private research university in Stanford, California.
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StatCounter
Statcounter is a web traffic analysis tool.
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The Guardian
The Guardian is a British daily newspaper.
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The New York Times
The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.
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The Wall Street Journal
The Wall Street Journal is a U.S. business-focused, English-language international daily newspaper based in New York City.
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Top-level domain
A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.
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Tortious interference
Tortious interference, also known as intentional interference with contractual relations, in the common law of torts, occurs when one person intentionally damages someone else's contractual or business relationships with a third party causing economic harm.
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Trackback submitter
Trackback Submitter is one of the most popular link building tools used by spammers and users of black hat SEO.
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Traffic Power
Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques.
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Translation
Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text.
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United States District Court for the Northern District of California
The United States District Court for the Northern District of California (in case citations, N.D. Cal.) is the federal United States district court whose jurisdiction comprises following counties of California: Alameda, Contra Costa, Del Norte, Humboldt, Lake, Marin, Mendocino, Monterey, Napa, San Benito, San Francisco, San Mateo, Santa Clara, Santa Cruz, and Sonoma.
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URL
A Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.
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URL normalization
URL normalization is the process by which URLs are modified and standardized in a consistent manner.
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User intent
User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization.
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Vertical search
A vertical search engine is distinct from a general web search engine, in that it focuses on a specific segment of online content.
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Video search engine
A video search engine is a web-based search engine which crawls the web for video content.
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Web accessibility
Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities.
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Web analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
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Web crawler
A Web crawler, sometimes called a spider, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing (web spidering).
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Web hosting service
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
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Web page
A web page (also written as webpage) is a document that is suitable for the World Wide Web and web browsers.
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Web search engine
A web search engine is a software system that is designed to search for information on the World Wide Web.
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Webmaster
A webmaster is a person responsible for maintaining one or many websites.
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Website
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
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Website promotion
Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors.
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White hat (computer security)
The term "white hat" in Internet slang refers to an ethical computer hacker, or a computer security expert, who specializes in penetration testing and in other testing methodologies to ensure the security of an organization's information systems.
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Wired (magazine)
Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.
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World Wide Web
The World Wide Web (abbreviated WWW or the Web) is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet.
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Yahoo!
Yahoo! is a web services provider headquartered in Sunnyvale, California and wholly owned by Verizon Communications through Oath Inc..
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Yahoo! Directory
The Yahoo! Directory was a web directory which at one time rivaled DMOZ in size.
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Yahoo! Japan
is a Japanese internet company originally formed as a joint venture between the American internet company Yahoo! (now Altaba) and the Japanese company SoftBank.
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Yandex
Yandex N.V. (p) is a multinational corporation specializing in Internet-related services and products.
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References
[1] https://en.wikipedia.org/wiki/Search_engine_optimization
