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49 relations: Advertising, Advertising mail, Boston Consulting Group, Bulk mail, Campaign management tools, Canada, Canada Post, Carbon dioxide equivalent, Center for a New American Dream, Compact disc, Consumer, Cost efficiency, Credit card, Data & Marketing Association, Database, Database marketing, Department for Environment, Food and Rural Affairs, Direct mail fundraising, Direct marketing, Direct marketing association, Environmental issue, Environmental movement, Environmental quality, Johnson Box, Mail, Merchandising, National Congressional Club, Nonprofit organization, Opt-out, Political campaign, Postal address verification, Prescreen, Prohibitory Order, Recycling, Response Dynamics, Richard Viguerie, Robinson list, Rowan v. United States Post Office Department, Royal Mail, RR Donnelley, Social media, Supreme Court of the United States, Tribune Media, TrustedID, United States, United States Environmental Protection Agency, United States Postal Service, World War II, ZIP Code.
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.
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Boston Consulting Group
The Boston Consulting Group (BCG) is an American multinational management consulting firm with 90 offices in 50 countries.
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Bulk mail
Bulk mail broadly refers to mail that is mailed and processed in bulk at reduced rates.
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Campaign management tools
In the past, political campaigns were conducted using traditional methods of personal contact, such as television and radio media purchasing, print advertising and direct mail.
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Canada
Canada is a country located in the northern part of North America.
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Canada Post
Canada Post Corporation (Société Canadienne des Postes), known more simply as Canada Post (Postes Canada), is a Crown corporation which functions as the primary postal operator in Canada.
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Carbon dioxide equivalent
Carbon dioxide equivalent (CDE) and equivalent carbon dioxide (e and eq) are two related but distinct measures for describing how much global warming a given type and amount of greenhouse gas may cause, using the functionally equivalent amount or concentration of carbon dioxide as the reference.
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Center for a New American Dream
New Dream – previously known as The Center for a New American Dream — is a nonprofit organization with a stated mission to “empower individuals, communities, and organizations to transform the ways they consume to improve well-being for people and the planet.".
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Compact disc
Compact disc (CD) is a digital optical disc data storage format that was co-developed by Philips and Sony and released in 1982.
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Consumer
A consumer is a person or organization that use economic services or commodities.
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Cost efficiency
Cost efficiency (or cost optimality), in the context of parallel computer algorithms, refers to a measure of how effectively parallel computing can be used to solve a particular problem.
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Credit card
A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus the other agreed charges.
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Data & Marketing Association
The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers which seeks to advance and protect responsible data-driven marketing.
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Database
A database is an organized collection of data, stored and accessed electronically.
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Database marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
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Department for Environment, Food and Rural Affairs
The Department for Environment, Food and Rural Affairs (Defra) is the government department responsible for environmental protection, food production and standards, agriculture, fisheries and rural communities in the United Kingdom of Great Britain and Northern Ireland.
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Direct mail fundraising
Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or "acquire" new donors or members and to inform, cultivate, resolicit, and "upgrade" the level of their contributions or dues.
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Direct marketing
Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.
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Direct marketing association
23 direct marketing trade associations from five continents established an International Federation of Direct Marketing Associations.
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Environmental issue
Environmental issues are harmful effects of human activity on the biophysical environment.
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Environmental movement
The environmental movement (sometimes referred to as the ecology movement), also including conservation and green politics, is a diverse scientific, social, and political movement for addressing environmental issues.
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Environmental quality
Environmental quality is a set of properties and characteristics of the environment, either generalized or local, as they impinge on human beings and other organisms.
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Johnson Box
A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter.
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The mail or post is a system for physically transporting postcards, letters, and parcels.
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Merchandising
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer.
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National Congressional Club
The National Congressional Club (NCC) was a political action committee formed by Tom Ellis in 1973 and controlled by Senator Jesse Helms (R-NC), (1921 – 2008) who served as a Republican Senator from North Carolina from 1973 to 2003.
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Nonprofit organization
A non-profit organization (NPO), also known as a non-business entity or non-profit institution, is dedicated to furthering a particular social cause or advocating for a shared point of view.
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Opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information.
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Political campaign
A political campaign is an organized effort which seeks to influence the decision making process within a specific group.
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Postal address verification
Postal address verification (also known as address standardization, address validation, address verification and CASS certification) is the process used to check the validity and deliverability of a physical mailing address.
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Prescreen
Prescreen is the process by which a lender proactively evaluates a consumer's credit history in order to decide whether or not to offer them credit.
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Prohibitory Order
A Prohibitory Order is a legal instrument issued by the United States Postal Service, against a mailer, on request of a recipient.
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Recycling
Recycling is the process of converting waste materials into new materials and objects.
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Response Dynamics
Response Dynamics, Inc. is a privately held Vienna, Virginia-based direct marketing company.
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Richard Viguerie
Richard Art Viguerie (born September 23, 1933) is an American conservative figure, pioneer of political direct mail and writer on politics.
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Robinson list
A Robinson list or Mail Preference Service (MPS) list is an opt-out list of people who do not wish to receive marketing transmissions.
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Rowan v. United States Post Office Department
Rowan v. Post Office Dept., 397 U.S. 728 (1970), is a case in which the United States Supreme Court ruled that an addressee of postal mail has unreviewable discretion to decide whether he or she wishes to receive further material from a particular sender, that the sender does not have a constitutional right to send unwanted material into someone's home.
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Royal Mail
Royal Mail plc (Post Brenhinol; a' Phuist Rìoghail) is a postal service and courier company in the United Kingdom, originally established in 1516.
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RR Donnelley
RR Donnelley is a Fortune 500 integrated communications company that provides marketing and business communications, commercial printing, and related services.
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Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
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Supreme Court of the United States
The Supreme Court of the United States (sometimes colloquially referred to by the acronym SCOTUS) is the highest federal court of the United States.
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Tribune Media
Tribune Media, also known as Tribune Media Company and formerly known as the Tribune Company, is an American conglomerate that is headquartered in Chicago, Illinois, United States.
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TrustedID
TrustedID Inc., founded in 2004, is an American identity protection company.
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United States
The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.
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United States Environmental Protection Agency
The Environmental Protection Agency is an independent agency of the United States federal government for environmental protection.
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United States Postal Service
The United States Postal Service (USPS; also known as the Post Office, U.S. Mail, or Postal Service) is an independent agency of the United States federal government responsible for providing postal service in the United States, including its insular areas and associated states.
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World War II
World War II (often abbreviated to WWII or WW2), also known as the Second World War, was a global war that lasted from 1939 to 1945, although conflicts reflecting the ideological clash between what would become the Allied and Axis blocs began earlier.
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ZIP Code
ZIP Codes are a system of postal codes used by the United States Postal Service (USPS) since 1963.
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Admail, BUMF, Direct Mail, Direct mail, Direct mail marketing, Direct-mail, Do Not Mail, Every door direct mail, Mail shot, Mailshot, Red Dot Campaign, USPS Marketing Mail.
References
[1] https://en.wikipedia.org/wiki/Advertising_mail
